Director, Media - Commercial Music Group

Sony Music
Los Angeles
Workplace: OnsiteFull timeUSD 115,000 - 135,000 annuallyFunction: Executive & General ManagementExperience: 6-8 yearsSkills: ["Communication","Negotiation","Self-starter","Analytics","Collaboration"]

Lead paid advertising strategy for specific labels and projects within the central media team, reporting to the SVP of Media. Own campaign planning, setup, optimization, and performance analysis across social, digital, CTV, programmatic, and traditional channels. Partner with marketing, content, audience development, and analytics to create outcomes-driven strategies, deliver reporting and insights, and contribute to testing of new ad products and media processes.

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Sony Music
Sony Music
1 month ago

Director, Media - Commercial Music Group

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead paid advertising strategy for specific labels and projects within the central media team, reporting to the SVP of Media. Own campaign planning, setup, optimization, and performance analysis across social, digital, CTV, programmatic, and traditional channels. Partner with marketing, content, audience development, and analytics to create outcomes-driven strategies, deliver reporting and insights, and contribute to testing of new ad products and media processes.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead paid advertising strategy, planning, optimization, and performance analysis for specific labels and projects.
  • •Execute and set up campaigns across social, CTV, programmatic, and other ad platforms.
  • •Negotiate, plan, and implement traditional media programs with channel partners (out-of-home, print, trade, radio, TV).
  • •Collaborate with central media and other departments to develop cohesive strategies tied to business outcomes and KPIs.
  • •Deliver regular performance insights and analyses, manage campaign optimizations, and support financial reconciliation (PO requests, creation, invoice approvals).

Pay and Benefits

Salary: USD 115,000 - 135,000 annually
Perks:Health InsurancePensionLife AssuranceIncome Protection

Key Requirements

  • •6–8 years of advertising and/or marketing experience with an agency or brand (music industry experience is a plus).
  • •Strong working knowledge of key ad platforms including Meta, TikTok, Snap, Google Ads, Amazon, and demand-side platforms (DSPs).
  • •Ability to plan and execute traditional media programs and negotiate across channels.
  • •Experience with tracking, measurement, and tagging (pixels, events, integrations, GTM).
  • •Proficiency using reporting and analytics tools such as Adverity, Supermetrics, and Looker Studio, plus MS Office and Canva.
Experience:6-8 yearsMusic industryAdvertisingMarketingDigital advertising
Skills:CommunicationNegotiationSelf-starterAnalyticsCollaboration
Languages:English
Tech Stack:MetaTikTokSnapGoogle AdsAmazonDemand-side platforms (DSPs)Out-of-homeCTVProgrammaticPixelsEventsIntegrationsGTMAdveritySupermetricsLooker StudioMS OfficeCanvaGoogle toolsSpreadsheets

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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