General Manager- W.I. Simonson

Lead the end-to-end operations of the entire dealership, owning results for profitability and stakeholder returns. Execute Sonic Automotive Playbooks, plan annual dealership operations, and manage department forecasts and performance. Oversee personnel functions including hiring and evaluations, coordinate monthly financial reporting, and drive merchandising and advertising strategy. Resolve escalated customer complaints while maintaining safety policies and strong relationships with the factory and lending institutions.