Head of Marketing Services - FBL

Visa
France
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Communication","Coaching","Attention to detail","Ability to operate in a matrix organization"]

Lead the growth and development of the Client Marketing function for FBL, overseeing bespoke co-marketing plans with Visa’s key clients across issuers, merchants, acquirers, fintechs, and strategic partners. Drive end-to-end B2B2C marketing for Visa sponsorship properties and product launches, with robust measurement for continuous improvement. Manage client-facing co-marketing efforts through the Paris 2024 Olympic and Paralympic period, ensure compliance, and oversee budget and financing processes.

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Visa
Visa
6 days ago

Head of Marketing Services - FBL

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Job Summary

Lead the growth and development of the Client Marketing function for FBL, overseeing bespoke co-marketing plans with Visa’s key clients across issuers, merchants, acquirers, fintechs, and strategic partners. Drive end-to-end B2B2C marketing for Visa sponsorship properties and product launches, with robust measurement for continuous improvement. Manage client-facing co-marketing efforts through the Paris 2024 Olympic and Paralympic period, ensure compliance, and oversee budget and financing processes.
Location: France
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Identify and drive co-marketing opportunities with clients and partners, leading teams that execute those plans.
  • •Oversee end-to-end B2B2C marketing to activate Visa sponsorship properties and product launches with clients, including defining solutions and measurement frameworks.
  • •Support Business Development efforts including RFPs and prospecting, with increased focus on B2B marketing.
  • •Ensure compliance of Client Marketing projects with Visa policies and market regulations.
  • •Oversee efficient use of marketing program budget and campaign financing processes in line with contractual commitments.

Key Requirements

  • •Lead development and execution of client co-marketing plans across issuers, merchants, acquirers, fintechs, and strategic partners.
  • •Strong B2C marketing expertise with understanding of B2B marketing to create added value using sponsorships, data/insights, research, and best practices.
  • •Experience managing teams that execute marketing campaigns and track/analyze results.
  • •Acumen for pricing marketing services and budget management, including campaign financing and contractual commitments.
  • •Strong verbal and written communication skills in English (ENG) as a second language.
Skills:CollaborationCommunicationCoachingAttention to detailAbility to operate in a matrix organization
Languages:English

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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