Senior Manager of Integrated Marketing

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Storytelling","Executive presentation","Organizational skills","Cross-functional leadership"]

Develop and lead integrated marketing strategies and high-priority, full-funnel campaigns that turn product launches and consumer insights into cohesive experiences across paid, owned, earned, and retail channels. Serve as the central integrator across Product Management, Brand Creative, Media, Digital, Social/Influencer, CRM, PR, and Channel Marketing. Own campaign briefs, executive reviews, reporting, and optimization with a test-and-learn approach to improve effectiveness and ROI.

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FursaFursa
Samsung
Samsung
2 days ago

Senior Manager of Integrated Marketing

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Last checked: 47 minutes agoStatus: Live

Job Summary

Develop and lead integrated marketing strategies and high-priority, full-funnel campaigns that turn product launches and consumer insights into cohesive experiences across paid, owned, earned, and retail channels. Serve as the central integrator across Product Management, Brand Creative, Media, Digital, Social/Influencer, CRM, PR, and Channel Marketing. Own campaign briefs, executive reviews, reporting, and optimization with a test-and-learn approach to improve effectiveness and ROI.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead development of integrated marketing strategies connecting business objectives, consumer insights, product priorities, and commercial opportunities into full-funnel plans.
  • •Own high-priority integrated campaigns from strategic brief through launch, optimization, and post-campaign evaluation.
  • •Create comprehensive integrated marketing briefs including business challenge, target audience, insight, proposition, messaging, creative and channel strategy, and outcomes.
  • •Integrate and align cross-functional teams across Product Management, Creative, Media, Social/Influencer, Digital, CRM, PR, and Channel Marketing with clear roles and ways of working.
  • •Drive campaign reporting and executive recaps, translating data into actionable insights, and establish test-and-learn practices to improve effectiveness and ROI.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years of experience in integrated marketing, consumer/brand marketing, campaign strategy, or go-to-market planning.
  • •Proven experience leading complex, multi-channel integrated campaigns from strategy through execution and measurement.
  • •Ability to translate business objectives and consumer insights into actionable marketing strategies.
  • •Experience across paid, owned, and earned channels including media, digital, social/influencer, CRM, PR, and shopper/retail.
  • •Bachelor’s degree required; MBA or advanced degree preferred.
Experience:8+ yearsIntegrated marketingConsumer marketingBrand marketingCampaign strategyGo-to-market planning
Education:Bachelor's
Skills:CommunicationStorytellingExecutive presentationOrganizational skillsCross-functional leadership
Tech Stack:PowerPointExcelMicrosoft Office

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn