Adidas

7 hours ago

Senior Manager Digital Brand Marketing Emerging Markets Central (Cairo, Al Qahirah, EG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own and execute adidas digital brand strategy across Emerging Markets Central (EMC), aligned to the global brand strategy. Lead and inspire a team of digital marketers to deliver full-funnel brand marketing campaigns across digital and social media, optimizing media effectiveness and budget allocation. Analyze competition, consumer behavior, and media trends to develop strategies and tactics, manage brand image and reputation, and coordinate cross-functionally with global and EMC stakeholders.

Location: Cairo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Create and implement the digital brand strategy for adidas in EMC, aligned with global brand strategy and driving execution excellence.
•Drive digital and social media strategy, lead a team of digital marketers, and deliver flawless brand marketing campaigns.
•Assess annual media strategy and campaign effectiveness, recommend optimizations, and apply insights from competitive, partner, and industry trend analysis.
•Manage brand image, position, and reputation in line with brand guidelines while overseeing multiple cross-functional teams and projects.
•Own media marketing planning, budget allocation, and forecasting (monthly/quarterly/yearly), including ROI and budget/expenditure/timeline monitoring.

Key Requirements

•Bachelor’s or Master’s degree required, with 10+ years relevant digital marketing experience (agency or client side).
•Lead digital and social media strategy and campaigns across EMC, with experience managing campaign delivery organizations.
•Strong understanding of digital/media planning, consumer journey and segmentation, and applying learnings and best practices to develop marketing strategies.
•Experience forecasting, planning, and managing large budgets split across channels, markets, and campaigns, including media planning and budget/revenue forecasting.
•Well-versed in digital analytical tools and audience management, with experience in analytics, reporting, and optimization.

Experience:10+ yearsDigital marketingAgencyClient-sideMedia planning

Education:Bachelor's

Skills:LeadershipCommunicationOrganizational planningAttention to detailCross-functional collaboration

Languages:English

Tech Stack:Media Mix ModellingAdobe AnalyticsGoogle AnalyticsFacebook AdvertisingMedia planning

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

7 hours ago

Senior Manager Digital Brand Marketing Emerging Markets Central (Cairo, Al Qahirah, EG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Cairo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Create and implement the digital brand strategy for adidas in EMC, aligned with global brand strategy and driving execution excellence.
•Drive digital and social media strategy, lead a team of digital marketers, and deliver flawless brand marketing campaigns.
•Assess annual media strategy and campaign effectiveness, recommend optimizations, and apply insights from competitive, partner, and industry trend analysis.
•Manage brand image, position, and reputation in line with brand guidelines while overseeing multiple cross-functional teams and projects.
•Own media marketing planning, budget allocation, and forecasting (monthly/quarterly/yearly), including ROI and budget/expenditure/timeline monitoring.

Key Requirements

•Bachelor’s or Master’s degree required, with 10+ years relevant digital marketing experience (agency or client side).
•Lead digital and social media strategy and campaigns across EMC, with experience managing campaign delivery organizations.
•Strong understanding of digital/media planning, consumer journey and segmentation, and applying learnings and best practices to develop marketing strategies.
•Experience forecasting, planning, and managing large budgets split across channels, markets, and campaigns, including media planning and budget/revenue forecasting.
•Well-versed in digital analytical tools and audience management, with experience in analytics, reporting, and optimization.

Experience:10+ yearsDigital marketingAgencyClient-sideMedia planning

Education:Bachelor's

Skills:LeadershipCommunicationOrganizational planningAttention to detailCross-functional collaboration

Languages:English

Tech Stack:Media Mix ModellingAdobe AnalyticsGoogle AnalyticsFacebook AdvertisingMedia planning

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor