Growth Lead, Northeast Asia

OKX
Hong Kong, Singapore
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Cross-functional collaboration","Analytical thinking","Data-driven decision-making"]

Own product growth marketing strategy for North East Asia, translating CeFi and crypto product capabilities into measurable outcomes across acquisition, activation, retention, trading activity, and revenue. Use deep crypto and user-funnel insights to build product-led GTM strategies, segmentation, and conversion journeys. Collaborate with Product, Business, BD, VIP, and affiliate teams, running performance and lifecycle tactics while accounting for local competitive dynamics and regulatory environments.

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FursaFursa
OKX
OKX
4 days ago

Growth Lead, Northeast Asia

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own product growth marketing strategy for North East Asia, translating CeFi and crypto product capabilities into measurable outcomes across acquisition, activation, retention, trading activity, and revenue. Use deep crypto and user-funnel insights to build product-led GTM strategies, segmentation, and conversion journeys. Collaborate with Product, Business, BD, VIP, and affiliate teams, running performance and lifecycle tactics while accounting for local competitive dynamics and regulatory environments.
Location: Hong Kong, Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the product growth marketing strategy for NEA, focused on measurable business outcomes across acquisition, activation, trading activity, retention, and revenue.
  • •Develop a deep understanding of CeFi products and crypto trading (e.g., Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products) to identify meaningful growth drivers by market.
  • •Build and execute product-led GTM strategies using local user behavior, competitor dynamics, and market opportunities.
  • •Work cross-functionally with Product, Business, BD, VIP, and affiliate teams to translate product capabilities into acquisition, conversion, and monetization opportunities.
  • •Use data to analyze the user funnel, identify growth bottlenecks, and continuously optimize campaigns, positioning, incentives, conversion journeys, and segmentation.

Pay and Benefits

Perks:Health InsuranceLearning Budget

Key Requirements

  • •Strong CeFi and crypto product knowledge, including how centralized exchanges work and familiarity with major trading products and user journeys.
  • •Strong product sense to translate product capabilities into compelling growth propositions and identify product-market gaps.
  • •Highly data-driven and commercially minded; comfortable using data to diagnose problems, prioritize opportunities, and measure marketing impact on user and revenue growth.
  • •Strong understanding of digital growth tools and mechanics, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives, and conversion optimization.
  • •Proven experience driving measurable business or product growth (user acquisition through monetization) and strong understanding of crypto user behavior, especially active and high-value traders.
Experience:CryptoCeFiProduct-led growthGrowth marketing
Skills:CommunicationLeadershipCross-functional collaborationAnalytical thinkingData-driven decision-making
Languages:English

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn