Senior Content Marketing Manager

CaptivateIQ
Austin, Raleigh, Nashville, Toronto
Workplace: HybridFull timeUSD 110,000 - 150,000 annuallyFunction: Marketing & GrowthSkills: ["Critical thinking","Problem-solving","Collaboration","Editorial judgment","Storytelling","Planning","Organization","Results orientation","Creativity","Data-driven decision making"]

Own the complete lifecycle of content strategy, execution, and distribution—shaping the company’s market narrative and building a high-velocity distribution engine across social and owned channels. Manage integrated content and social calendars, develop organic brand awareness programs, and partner with executives, customers, and SMEs to create category narratives and signature thought leadership. Drive performance measurement across SEO and pipeline impact, coordinate partners, and ensure editorial governance and operational excellence.

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CaptivateIQ
CaptivateIQ
17 hours ago

Senior Content Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the complete lifecycle of content strategy, execution, and distribution—shaping the company’s market narrative and building a high-velocity distribution engine across social and owned channels. Manage integrated content and social calendars, develop organic brand awareness programs, and partner with executives, customers, and SMEs to create category narratives and signature thought leadership. Drive performance measurement across SEO and pipeline impact, coordinate partners, and ensure editorial governance and operational excellence.
Location: Austin, Raleigh, Nashville, Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and continuously evolve a company-wide content strategy aligned to growth priorities, target segments, and the buyer journey.
  • •Own and manage integrated content and social calendars, ensuring timely planning and delivery of campaigns, thought leadership, customer stories, and lifecycle content.
  • •Lead organic brand awareness efforts via social, defining content pillars, social voice, and executive social and employee advocacy programs.
  • •Develop cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
  • •Measure and report content performance, translate results into an experimentation roadmap, and coordinate external partners to scale production.

Pay and Benefits

Salary: USD 110,000 - 150,000 annually
Perks:Health InsuranceDentalVision401kLearning BudgetHome Office

Key Requirements

  • •7–10 years of B2B content experience, building programs that drive measurable impact across awareness and demand.
  • •Deep experience collaborating with executives, customers, and SMEs to produce differentiated thought leadership and category narratives.
  • •Proven ownership of organic social strategies including channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
  • •Strong editorial judgment and storytelling skills to translate complex concepts into compelling narratives.
  • •Proficiency with SEO, content analytics, and experimentation to optimize distribution and demonstrate ROI.
Experience:B2B contentB2B SaaSRevenue operationsSales performance
Skills:Critical thinkingProblem-solvingCollaborationEditorial judgmentStorytellingPlanningOrganizationResults orientationCreativityData-driven decision making
Tech Stack:CMSSEO suitesContent analyticsSocial schedulingSocial listeningProject managementMarketing automationAnalytics

Company Brief

CaptivateIQ
Provides a cloud-based sales commission and incentive compensation platform that automates commission calculations, reporting, and plan management to help revenue teams run accurate, scalable incentive programs.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn