CRM Lifecycle Specialist

Ledger
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Cross-functional collaboration","Process optimization","Campaign analytics","Hands-on execution","Detail orientation"]

Own end-to-end CRM lifecycle campaigns that keep Ledger’s customers engaged from hardware upgrades to new wallet launches. Create, manage, analyze, and optimize multi-channel campaigns using marketing automation platforms, while coordinating cross-functional delivery across content, design, development, localization, tracking, and release. Continuously improve delivery processes through automation and analysis, collaborating closely with product, marketing, sales, and analytics teams.

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Ledger
Ledger
20 hours ago

CRM Lifecycle Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end CRM lifecycle campaigns that keep Ledger’s customers engaged from hardware upgrades to new wallet launches. Create, manage, analyze, and optimize multi-channel campaigns using marketing automation platforms, while coordinating cross-functional delivery across content, design, development, localization, tracking, and release. Continuously improve delivery processes through automation and analysis, collaborating closely with product, marketing, sales, and analytics teams.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create, manage, analyze, and optimize multi-channel CRM/marketing campaigns
  • •Own end-to-end cross-team campaign and program build management, including content, design, development, localization, tracking, and delivery
  • •Initiate cross-team collaboration for each campaign from within the CRM team and across the organization
  • •Optimize internal delivery processes through automation and continuous analysis
  • •Collaborate with product, marketing, sales, and analytics teams to deliver a high volume of campaigns

Pay and Benefits

Perks:Health InsuranceLife InsuranceCommuter BenefitsLearning BudgetEquity

Key Requirements

  • •2+ years of CRM and/or marketing automation experience
  • •Experience with marketing automation platforms such as Braze, Eloqua, Salesforce Marketing Cloud, Pardot, Marketo, or HubSpot
  • •Experience with or understanding of AI tools such as Cursor/Claude/Gemini
  • •Highly proficient spoken and written English
  • •Experience or interest in the crypto industry and/or FinTech (nice to have)
Experience:2+ yearsMarketing automationCRMFinTechCrypto
Skills:Cross-functional collaborationProcess optimizationCampaign analyticsHands-on executionDetail orientation
Languages:English
Tech Stack:BrazeEloquaSalesforce Marketing CloudPardotMarketoHubSpotCursorClaudeGeminiAI toolsSQLLiquid ScriptingCRM

Company Brief

Ledger
Ledger designs and sells hardware wallets and security infrastructure for digital assets and Web3, offering consumer devices (Nano S/X, Stax), Ledger Live software, and enterprise custody solutions to secure cryptocurrencies and NFTs.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Paris, France
Founded: 2014
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor