Lead Brand & Creative Strategist

Headway
United States
Workplace: RemoteFull timeUSD 225,000 - 282,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Cross-functional collaboration","Customer-first","Influencing without authority","Strategic thinking","Leadership"]

Build Headway’s first true brand strategy from the ground up—shaping positioning, narrative, voice, and visual identity—then translating it into breakthrough work across campaigns, products, content, and experiences. Lead creative strategy for major brand moments and launches, partner with customer insights on research and measurement, run cultural listening, and embed scalable brand systems and guidelines across the organization to help define the future of mental healthcare in culture.

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Headway
Headway
1 month ago

Lead Brand & Creative Strategist

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Job Summary

Build Headway’s first true brand strategy from the ground up—shaping positioning, narrative, voice, and visual identity—then translating it into breakthrough work across campaigns, products, content, and experiences. Lead creative strategy for major brand moments and launches, partner with customer insights on research and measurement, run cultural listening, and embed scalable brand systems and guidelines across the organization to help define the future of mental healthcare in culture.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own and evolve Headway’s brand positioning, narrative, voice, and visual identity in partnership with the brand and creative team.
  • •Lead creative strategy for major campaigns, brand moments, and launches across performance marketing, brand marketing, product launches, and corporate initiatives.
  • •Partner with Customer Insights to close insight gaps, define brand health and creative effectiveness metrics, and iterate based on data.
  • •Run cultural listening and listening sessions to surface what’s being said (and not said) about mental healthcare to stay ahead of the conversation.
  • •Develop and steward brand guidelines and creative frameworks at scale, including building AI agents and scalable tools for teams to self-serve on brand.

Pay and Benefits

Salary: USD 225,000 - 282,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •10+ years in brand strategy, brand management, or brand marketing with a track record of building trusted brands.
  • •Experience navigating complex, regulated industries while making bold brand work land with high stakes.
  • •Exceptional cross-functional collaboration, translating business challenges into brand and communications strategies that stick.
  • •Strong customer-first instincts and the ability to influence without authority in ambiguous, high-stakes moments.
  • •Comfort with fast-moving environments and complexity, undeterred by uncertainty.
Experience:Mental healthcareHealthcareSaaSRegulated industries
Skills:Cross-functional collaborationCustomer-firstInfluencing without authorityStrategic thinkingLeadership
Tech Stack:AI agents

Company Brief

Headway
Headway is a technology-driven mental health platform that connects patients with licensed therapists and streamlines insurance-based mental healthcare access for providers and practices across the United States.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: New York, United States
Founded: 2017
Website