Senior Manager, Growth Marketing Platforms

Dotdash Meredith
New York, United States
Workplace: HybridFull timeUSD 80,000 - 110,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Attention to detail","Problem-solving","Technical documentation","Process improvement"]

Lead the day-to-day operations of a Martech platform that powers paid subscriptions and membership growth. Own platform configuration, integrations, experimentation, targeting logic, and campaign support across onsite newsletter, notifications, and lifecycle marketing. Partner with Marketing, Product, Data, and Engineering to translate requirements into technical platform setups, data schemas, and audience cohorts. Drive optimization through A/B testing and ensure data/event tracking accuracy, documentation, governance, and continuous improvement.

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Dotdash Meredith
Dotdash Meredith
18 hours ago

Senior Manager, Growth Marketing Platforms

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead the day-to-day operations of a Martech platform that powers paid subscriptions and membership growth. Own platform configuration, integrations, experimentation, targeting logic, and campaign support across onsite newsletter, notifications, and lifecycle marketing. Partner with Marketing, Product, Data, and Engineering to translate requirements into technical platform setups, data schemas, and audience cohorts. Drive optimization through A/B testing and ensure data/event tracking accuracy, documentation, governance, and continuous improvement.
Location: New York, United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Support day-to-day administration and technical execution within the Martech platform powering paid product and membership growth.
  • •Manage platform configuration, campaign builds, feature enablement, targeting logic, experimentation capabilities, and ongoing optimization.
  • •Partner with Marketing, Product, Data, and Engineering to translate business requirements into technical platform configurations, data requirements, and audience logic.
  • •Own platform support for campaign setup, troubleshooting, testing, and QA, including data validation for accurate targeting and event behavior.
  • •Enable subscription and conversion optimization through experimentation frameworks, maintain campaign documentation, provide internal training, and coordinate with vendors on new features.
Travel: Low travel

Pay and Benefits

Salary: USD 80,000 - 110,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife Insurance

Key Requirements

  • •Bachelor’s degree or equivalent experience in marketing, platform ops, growth marketing operations, product, or a related field.
  • •5+ years administering marketing technology/marketing operations/growth platforms or technical platform operations.
  • •Hands-on experience with onsite marketing and conversion platforms such as Piano, Wunderkind, Digioh, or similar tools.
  • •Experience configuring audience segmentation, targeting rules, conditional logic, triggers, and personalized onsite experiences.
  • •Working knowledge of APIs, webhooks, event-based integrations, tag management, and data flows between Martech platforms.
Experience:5+ yearsMarketing technologyMarketing operationsSubscription marketing
Education:Bachelor's
Skills:Cross-functional collaborationAttention to detailProblem-solvingTechnical documentationProcess improvement
Tech Stack:MartechPianoWunderkindDigiohAPIsWebhooksEvent-based integrationsTag managementA/B testingMultivariate testingHTMLCSSJavaScriptBrowser developer tools

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn