Paid Media Specialist

Incubeta
Mexico City
Workplace: HybridFull timeFunction: Data Science & Machine LearningExperience: 2+ yearsEducation: bachelorsSkills: ["Self-management","Critical thinking","Analytical mindset","Communication","Ownership"]

Execute, optimize, and analyze multi-channel paid media campaigns with technical rigor to deliver measurable client and business outcomes. Own campaign setup, monitoring, budgeting/pacing, tracking QA, and compliance with platform best practices. Drive continuous improvements through data-driven optimizations and clear reporting (ROAS, CPL, CPA). Collaborate with CSM, Data, Creative, and client teams to resolve operational needs and contribute tactical inputs for new business pitches.

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Incubeta
Incubeta
2 days ago

Paid Media Specialist

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Job Summary

Execute, optimize, and analyze multi-channel paid media campaigns with technical rigor to deliver measurable client and business outcomes. Own campaign setup, monitoring, budgeting/pacing, tracking QA, and compliance with platform best practices. Drive continuous improvements through data-driven optimizations and clear reporting (ROAS, CPL, CPA). Collaborate with CSM, Data, Creative, and client teams to resolve operational needs and contribute tactical inputs for new business pitches.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Set up, launch, and monitor multi-channel paid media campaigns with accurate technical implementation aligned to strategy.
  • •Develop and maintain detailed media plans; monitor campaign data, alerts/automation, and address performance or spend deviations.
  • •Perform continuous, data-driven optimizations to improve performance KPIs including ROAS, CPL, and CPA.
  • •Manage daily pacing to keep spend within budget and adjust investment levels based on campaign needs.
  • •Create clear reports and actionable insights, maintain documentation/operational learnings, and collaborate cross-functionally to resolve technical needs.

Key Requirements

  • •2+ years of experience in branding and/or performance marketing and digital media buying across platforms like Google Ads, Microsoft/Bing Ads, DV360, and Meta.
  • •Experience with reporting tools such as Looker Studio and digital measurement tools including Google Analytics 4 (GA4), pixel implementation, and tagging.
  • •Strong ability to develop branding and/or performance media strategies and interpret dashboards into actionable insights.
  • •Intermediate to advanced English for reading technical documentation and communicating with global clients.
  • •Comfort working in a fast-paced agency/client-services environment; consulting/agency experience is a plus.
Experience:2+ yearsDigital advertisingPerformance marketingMedia buying
Education:Bachelor's in Advertising, Communications, Marketing, or a related field
Skills:Self-managementCritical thinkingAnalytical mindsetCommunicationOwnership
Certifications:Google Ads CertificationsMeta BlueprintGoogle Analytics 4 CertificationGoogle Marketing Platform Certifications (DV360, CM360, SA360)
Languages:English
Tech Stack:Google AdsMicrosoft/Bing AdsDV360Campaign Manager 360Search Ads 360Meta (Facebook & Instagram)LinkedInLooker StudioGoogle Analytics 4 (GA4)Pixel implementationTagging

Company Brief

Incubeta
Global marketing performance agency providing media, data, creative and technology services to help brands drive growth, in-housing and digital transformation across multiple industries and markets.
Industry: Professional Services
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Established Company
Funding: Private Equity Backed
Headquarters: London, United Kingdom
Founded: 1995
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor