Senior Manager, Creative (Vans APAC) (亚太区品牌创意高级经理)

VF Corporation
Shanghai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Organization","Leadership","Proactiveness","Cross-cultural collaboration"]

Lead APAC seasonal concepts and brand/product storytelling for Vans across digital and physical consumer journeys. Partner with the Global Brand Creative team and APAC Marketing leads to drive campaign heat through culturally relevant creative, overseeing planning, production, and implementation across channels. Manage in-house designers and external creative partners, guide local asset creation, and ensure high-quality executions for store and Go-To-Market events.

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VF Corporation
VF Corporation
7 hours ago

Senior Manager, Creative (Vans APAC) (亚太区品牌创意高级经理)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead APAC seasonal concepts and brand/product storytelling for Vans across digital and physical consumer journeys. Partner with the Global Brand Creative team and APAC Marketing leads to drive campaign heat through culturally relevant creative, overseeing planning, production, and implementation across channels. Manage in-house designers and external creative partners, guide local asset creation, and ensure high-quality executions for store and Go-To-Market events.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as a strategic partner to APAC Marketing teams, leading APAC creative asset creation and implementation while aligning global brand positioning with regional nuances.
  • •Oversee end-to-end seasonal and campaign planning, production, and implementation across advertising, digital, retail marketing, and store design.
  • •Brief and guide creative partners to produce seasonal/campaign assets for above-the-line, below-the-line, and digital channels across APAC.
  • •Guide markets on local asset creation projects and ensure alignment with global and regional brand directions.
  • •Lead and guide in-house designers and external agencies to build seasonal campaign toolkits and cascade store visual marketing campaigns; oversee venue design for Go-To-Market meetings and trade/partner events.

Key Requirements

  • •10+ years of experience with progressive responsibility, including managerial experience (about three years).
  • •Passion for creativity and visual storytelling, with exceptional taste for what is right and next.
  • •Proficiency in graphic design applications for both print and digital, plus strong ability to visualize concepts for stakeholders.
  • •Understanding of youth culture and cultural trends, with knowledge of the APAC region and key markets.
  • •Ability to lead and manage APAC creative teams while working cross-functionally and cross-culturally under tight deadlines/budgets.
Experience:10+ yearsCreativeMarketingBrandYouth culture
Education:Bachelor's in Marketing
Skills:CommunicationOrganizationLeadershipProactivenessCross-cultural collaboration
Tech Stack:Graphic design applicationsPrintDigital designAI tools

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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