Head of SAP Data and AI Product Marketing

SAP
Bellevue
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Executive leadership","Influencing stakeholders","Communication","Storytelling","Team building"]

Lead the global Data and AI Product Marketing team to define and execute an AI-native go-to-market strategy for SAP Business Data Cloud and SAP AI Services. Own positioning, messaging, portfolio narrative, demand generation, and analyst engagement, partnering with Product & Engineering, Sales, Customer Success, partners, and Corporate Communications. Drive audience-centric growth strategies at scale, using customer insight, competitive intelligence, and advanced analytics to accelerate adoption and revenue.

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FursaFursa
SAP
SAP
2 hours ago

Head of SAP Data and AI Product Marketing

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead the global Data and AI Product Marketing team to define and execute an AI-native go-to-market strategy for SAP Business Data Cloud and SAP AI Services. Own positioning, messaging, portfolio narrative, demand generation, and analyst engagement, partnering with Product & Engineering, Sales, Customer Success, partners, and Corporate Communications. Drive audience-centric growth strategies at scale, using customer insight, competitive intelligence, and advanced analytics to accelerate adoption and revenue.
Location: Bellevue
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: CXO level

Key Responsibilities

  • •Assess and define market opportunity for SAP’s Data and AI offerings, using customer insight, competitive intelligence, market trends, and emerging AI use cases.
  • •Own global value proposition, positioning, messaging, narrative, and portfolio launches for SAP Business Data Cloud and SAP AI Services.
  • •Drive integrated demand generation and GTM motions with field marketing, digital, ABM, partner marketing, and AI-driven sales plays to grow qualified pipeline.
  • •Lead analyst relations, media engagement, and thought leadership to establish SAP as a market leader across data platforms, AI services, and enterprise applications.
  • •Build and lead a high-performing global product marketing organization, fostering a data-driven culture using advanced analytics and AI-powered experimentation.

Key Requirements

  • •15+ years of progressive B2B enterprise marketing leadership, including experience in data platforms, analytics, integrations, enterprise applications, and AI platform categories.
  • •Proven executive leadership building global marketing organizations and integrated demand engines that deliver measurable pipeline, ACV, and revenue growth at scale.
  • •Deep understanding of AI-first and modern data architectures, AI readiness requirements, and enterprise data governance.
  • •Ability to craft and evangelize complex technical narratives in accessible, business-outcome language for C-suite and board audiences.
  • •Track record influencing cross-functional leadership in highly matrixed, global organizations, with strong communication, storytelling, and stakeholder management skills.
Experience:B2BEnterprise marketingCloudData platformsAI
Skills:Executive leadershipInfluencing stakeholdersCommunicationStorytellingTeam building
Tech Stack:RAGMultimodal AIMachine learningAI agentsAI-driven experimentation

Company Brief

SAP
Global enterprise software company best known for ERP systems and business applications covering finance, supply chain, procurement, HR, analytics, and customer management for large organizations.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Walldorf, Germany
Founded: 1972
Glassdoor
Glassdoor: 4.1
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