Senior Product Marketing Manager

SoSafe
Cologne, Munich, Berlin, Germany
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Buyer-focused writing","Competitive insight activation","AI fluency","Stakeholder alignment"]

Own segment-led positioning and messaging for priority markets and Human Risk maturity tiers, translating customer and competitive insights into buyer-language value propositions and solution architectures. Define outcome-based solution sets, build scalable field assets (talk tracks, briefs, demo scripts, battle cards), and validate content through rep feedback and early cohorts. Partner with GTM, Product, Sales, CS, and the Commercial CoE to drive win-rate, penetration, and NRR impact metrics.

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FursaFursa
SoSafe
SoSafe
17 hours ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own segment-led positioning and messaging for priority markets and Human Risk maturity tiers, translating customer and competitive insights into buyer-language value propositions and solution architectures. Define outcome-based solution sets, build scalable field assets (talk tracks, briefs, demo scripts, battle cards), and validate content through rep feedback and early cohorts. Partner with GTM, Product, Sales, CS, and the Commercial CoE to drive win-rate, penetration, and NRR impact metrics.
Location: Cologne, Munich, Berlin, Germany
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own messaging for defined priority segments across lifecycle stage, maturity tier, geography, and industry vertical.
  • •Develop segment-specific value propositions in buyer language and keep messaging current as product and competitive landscapes evolve.
  • •Define outcome-based solution sets and turn voice-of-customer, win/loss, competitive intelligence, and regulatory context into segment narratives.
  • •Create SPICED-aligned talk tracks and a scalable library of field assets (solution briefs, demo scripts, battle cards, objection handling).
  • •Drive GTM readiness by validating content before release, contributing multi-touch plays with pipeline and NRR impact metrics, and tracking segment performance data.

Pay and Benefits

Perks:Paid LeaveParental LeaveLearning Budget

Key Requirements

  • •5+ years in B2B SaaS product marketing, solutions marketing, or segment marketing producing segment- or lifecycle-specific positioning.
  • •Write in buyer language (situation, problem, solution, outcome) without jargon or feature lists.
  • •Use competitive intelligence tools and activate insights into sales and field-facing content.
  • •Use AI tools daily to compress research cycles, generate messaging variations, and move from insight to assets faster.
  • •Strong cross-functional operating skills to align Product, Sales, CS, and Commercial stakeholders around a segment strategy.
Experience:5+ yearsB2B SaaSCybersecurityHR tech
Skills:Cross-functional collaborationBuyer-focused writingCompetitive insight activationAI fluencyStakeholder alignment
Tech Stack:AI tools

Company Brief

SoSafe
SoSafe provides security awareness training and simulated phishing solutions to help organizations reduce human risk. Their platform offers interactive lessons, campaigns, and analytics to improve employee security behavior and measure organizational resilience.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series B
Headquarters: Cologne, Germany
Founded: 2018
WebsiteLinkedIn