Senior Content Designer

Ziina
Dubai
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Experience: 4+ yearsSkills: ["Ownership","Organization","Product thinking","Communication","Information architecture"]

Own and write Ziina’s in-product and lifecycle content, shaping the product voice across error states, onboarding, confirmations, emails, notifications, help center content, and support macros. Partner with Product & Design in Figma to prototype content early and improve information architecture. Define scalable voice, tone, and terminology frameworks, iterate using A/B testing and conversion data, and build AI-assisted content workflows to help the team scale high-quality communication.

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FursaFursa
Ziina
Ziina
4 months ago

Senior Content Designer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own and write Ziina’s in-product and lifecycle content, shaping the product voice across error states, onboarding, confirmations, emails, notifications, help center content, and support macros. Partner with Product & Design in Figma to prototype content early and improve information architecture. Define scalable voice, tone, and terminology frameworks, iterate using A/B testing and conversion data, and build AI-assisted content workflows to help the team scale high-quality communication.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Own and write in-product and lifecycle copy including error/empty states, onboarding, confirmations, transactional emails, push notifications, help center content, and support macros.
  • •Partner with Product & Design in Figma to shape user flows, contribute to information architecture, and prototype content early.
  • •Define and evolve Ziina’s voice and tone guidelines, including terminology frameworks, naming conventions, and content principles.
  • •Establish and maintain a cohesive content system to ensure consistency and clarity across product and communication surfaces.
  • •Improve messaging using A/B testing, usability insights, and conversion data; support brand and marketing by contributing to campaign messaging.

Key Requirements

  • •4+ years of experience in content design, UX writing, or content strategy embedded within product or design teams.
  • •Built and implemented content systems such as voice and tone guidelines, terminology frameworks, or component libraries.
  • •Strong UX writing across varied content types, including exposure to brand or marketing writing.
  • •Comfort working in Figma and contributing directly to product flows, annotations, and design critiques.
  • •Use data and research to inform content decisions and improve user outcomes.
Experience:4+ years
Skills:OwnershipOrganizationProduct thinkingCommunicationInformation architecture
Tech Stack:FigmaA/B testingAI-assisted content workflowsPrompt librariesUsability insights

Company Brief

Ziina
Provides fast, secure mobile payments and peer-to-peer money transfers in the UAE and GCC, enabling consumers and merchants to send, receive, and pay using phone numbers and QR codes, with a focus on low fees and simplified onboarding.
Industry: Payments
Headquarters: Dubai, United Arab Emirates
Website