Brand Ambassador

Pernod Ricard
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Public speaking","Communication","Event logistics","Presentation"]

Become a brand expert for spirits products by delivering brand education and trainings to internal stakeholders, clients, media, and key opinion leaders. Manage and grow a bartender community through education programs and advocacy initiatives, while supporting brand events, launches, and social media to drive awareness and consumer trial. Provide direct support to brand managers with brand plan execution, best practices reporting, and competitive monitoring in both channels and PR events.

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Pernod Ricard
Pernod Ricard
1 month ago

Brand Ambassador

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Become a brand expert for spirits products by delivering brand education and trainings to internal stakeholders, clients, media, and key opinion leaders. Manage and grow a bartender community through education programs and advocacy initiatives, while supporting brand events, launches, and social media to drive awareness and consumer trial. Provide direct support to brand managers with brand plan execution, best practices reporting, and competitive monitoring in both channels and PR events.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Deliver brand education and trainings on brand guidelines, product making, and key messages to internal stakeholders and external clients, and conduct guest shifts when requested.
  • •Provide product introductions and professional tastings to potential clients, internal staff, Salesforce users, media, and key opinion leaders to support brand positioning.
  • •Design and roll out education and training programs for bartenders across the Trendy Bar universe to build preference for the brand.
  • •Support recruitment, engagement, and retention of bartenders by working with the brand manager on brand initiatives and advocacy programs.
  • •Attend brand events and manage PR and social media activities; support annual brand plan execution and competition monitoring with reporting and recommendations.

Key Requirements

  • •Minimum 3 years of experience in the spirits industry or in marketing/trade marketing or hospitality, including bartending experience.
  • •Experience in PR and talking in public.
  • •Basic knowledge of spirits and good tasting skills.
  • •Mixology knowledge and skills related to events logistics and public relations.
  • •Ability to communicate in English at work.
Experience:3+ yearsSpiritsHospitalityMarketingTrade marketing
Skills:Public speakingCommunicationEvent logisticsPresentation
Languages:English
Tech Stack:Salesforce

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn