Canva

1 week ago

Performance Marketing Lead, North America (12 Month Fixed Term Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own North America growth strategy by translating business objectives into channel mix, audience priorities, and investment decisions that improve MAU, revenue, and ROAS. Lead a multi-million-dollar paid media budget and optimize performance across paid social/video (Meta, TikTok, YouTube) plus Display, Pinterest, and SEM. Use in-platform metrics, geo-lift incrementality testing, and MMM to make confident calls, drive A/B testing and landing optimization, and partner cross-functionally to shape scalable growth bets.

Location: San Francisco

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the regional growth strategy and translate business objectives into channel mix, audience priorities, moments, and investment decisions.
•Manage a multi-million dollar paid media budget, running monthly optimisations and making trade-offs across channels, SKUs, and audiences.
•Lead performance across paid social and video channels (Meta, TikTok, YouTube) and across Display, Pinterest, and SEM, owning the full funnel from strategy to bidding and testing.
•Navigate measurement methodologies (in-platform metrics, geo-lift incrementality testing, MMM) to make confident investment calls and contribute to MMM calibration.
•Drive experimentation and conversion improvements across the paid user journey, including A/B testing, holdouts, and landing experience optimisation for key funnels.

Pay and Benefits

Salary: USD 180,000 - 240,000 annually

Key Requirements

•5+ years in performance or growth marketing at a scaled consumer tech or DTC brand, owning significant budgets and accountable for business outcomes.
•Deep hands-on expertise in paid social and video (e.g., deconstructing Meta and YouTube campaigns and diagnosing creative vs. bidding vs. measurement issues).
•Comfort using multiple measurement methodologies (in-platform ROAS, geo-lift incrementality testing, and MMM) to make investment decisions when signals conflict.
•Experience designing and running growth experiments (A/B tests, geo-lifts, holdout studies) and using results to drive real decisions.
•Strong cross-functional influence skills, comfortable shaping campaigns and strategy with brand, creative, and product teams.

Experience:5+ yearsConsumer techDTCGrowth marketing

Skills:Analytical thinkingCross-functional collaborationExperiment designData-driven decision makingInfluencing without authority

Languages:English

Tech Stack:MetaTikTokYouTubeDisplayPinterestSEMROASMMMGeo-liftA/B testing

Company Brief

Canva

Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Canva

1 week ago

Performance Marketing Lead, North America (12 Month Fixed Term Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the regional growth strategy and translate business objectives into channel mix, audience priorities, moments, and investment decisions.
•Manage a multi-million dollar paid media budget, running monthly optimisations and making trade-offs across channels, SKUs, and audiences.
•Lead performance across paid social and video channels (Meta, TikTok, YouTube) and across Display, Pinterest, and SEM, owning the full funnel from strategy to bidding and testing.
•Navigate measurement methodologies (in-platform metrics, geo-lift incrementality testing, MMM) to make confident investment calls and contribute to MMM calibration.
•Drive experimentation and conversion improvements across the paid user journey, including A/B testing, holdouts, and landing experience optimisation for key funnels.

Pay and Benefits

Salary: USD 180,000 - 240,000 annually

Key Requirements

•5+ years in performance or growth marketing at a scaled consumer tech or DTC brand, owning significant budgets and accountable for business outcomes.
•Deep hands-on expertise in paid social and video (e.g., deconstructing Meta and YouTube campaigns and diagnosing creative vs. bidding vs. measurement issues).
•Comfort using multiple measurement methodologies (in-platform ROAS, geo-lift incrementality testing, and MMM) to make investment decisions when signals conflict.
•Experience designing and running growth experiments (A/B tests, geo-lifts, holdout studies) and using results to drive real decisions.
•Strong cross-functional influence skills, comfortable shaping campaigns and strategy with brand, creative, and product teams.

Experience:5+ yearsConsumer techDTCGrowth marketing

Skills:Analytical thinkingCross-functional collaborationExperiment designData-driven decision makingInfluencing without authority

Languages:English

Tech Stack:MetaTikTokYouTubeDisplayPinterestSEMROASMMMGeo-liftA/B testing

Company Brief

Canva

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor