Responsable des opérations marketing

Appdirect
Montreal
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical thinking","Communication","Collaboration","Organization","Change management"]

Optimize demand generation by owning the full lead-management lifecycle and marketing technology stack. Manage lead scoring/account scoring, monitor the conversion funnel, and use data, automation, and enrichment to improve pipeline quality and predictability. Build dashboards and reporting for marketing ROI, align processes and tools cross-functionally (marketing, sales, revenue ops, finance, strategy), and act as the main owner of HubSpot/CRM—ensuring integrations, data governance, and adoption across teams.

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FursaFursa
Appdirect
Appdirect
20 hours ago

Responsable des opérations marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 34 minutes agoStatus: Live

Job Summary

Optimize demand generation by owning the full lead-management lifecycle and marketing technology stack. Manage lead scoring/account scoring, monitor the conversion funnel, and use data, automation, and enrichment to improve pipeline quality and predictability. Build dashboards and reporting for marketing ROI, align processes and tools cross-functionally (marketing, sales, revenue ops, finance, strategy), and act as the main owner of HubSpot/CRM—ensuring integrations, data governance, and adoption across teams.
Location: Montreal
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end lead management: capture, qualification, scoring, routing, follow-up, and attribution to sales teams.
  • •Improve the lead-to-conversion funnel by identifying gaps and inefficiencies, using data and automation to increase pipeline quality and volume.
  • •Design and manage lead and account scoring models and continuously improve conversion rates across the funnel.
  • •Run marketing automation and CRM platforms to execute targeted nurturing, segmentation, and messaging campaigns.
  • •Serve as lead owner of the marketing technology stack (system configuration, integrations, third-party tools, user access, and training).

Key Requirements

  • •3+ years of experience in marketing operations or revenue operations within a B2B software company.
  • •Strong analytical skills and ability to turn data into actionable insights.
  • •Proven experience optimizing and automating processes to improve efficiency and support growth.
  • •Excellent communication and collaboration skills with cross-functional experience.
  • •Ability to measure impact on marketing and sales performance and manage internal processes and change.
Experience:3+ yearsB2B softwareMarketing operationsRevenue operations
Skills:Analytical thinkingCommunicationCollaborationOrganizationChange management
Languages:English
Tech Stack:HubSpotCRMMarketing automation

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn