Associate Director of Paid Social (Remote US)

Directive
Irvine, Columbus, Orlando, Richmond, Phoenix, Philadelphia, Austin, Atlanta, Dallas, Detroit, Chicago, Boston, Nashville, Charlotte
Workplace: RemoteFull timeUSD 100,000 - 135,000 annuallyFunction: Executive & General ManagementExperience: 4+ yearsSkills: ["People management","Leadership","De-escalation","Data-driven decision-making","Problem-solving"]

Lead a pod of up to 8 social media strategists on Directive’s fast-growing Communications team. Own client goal setting, enforce paid social best practices, and guide campaign approvals and roadblocks to drive results. Bring deep paid social expertise across LinkedIn Ads and Meta, manage bids and optimization, and use performance data to make data-driven decisions and elevate mid-market/enterprise accounts. Operate 100% virtually while collaborating via Zoom and Slack.

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Directive
Directive
3 days ago

Associate Director of Paid Social (Remote US)

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Job Summary

Lead a pod of up to 8 social media strategists on Directive’s fast-growing Communications team. Own client goal setting, enforce paid social best practices, and guide campaign approvals and roadblocks to drive results. Bring deep paid social expertise across LinkedIn Ads and Meta, manage bids and optimization, and use performance data to make data-driven decisions and elevate mid-market/enterprise accounts. Operate 100% virtually while collaborating via Zoom and Slack.
Location: Irvine, Columbus, Orlando, Richmond, Phoenix, Philadelphia, Austin, Atlanta, Dallas, Detroit, Chicago, Boston, Nashville, Charlotte
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead a pod of up to 8 Social Media Strategists and set a tone for excellence across clients.
  • •Set goals for each client engagement and ensure adoption of best practices and Directive’s unique methodology for social advertising.
  • •Support strategists through campaign approvals and roadblocks by establishing action plans during 1x1 conversations.
  • •Ensure clients follow paid social best practices across multiple platforms (including LinkedIn and Meta) to drive engagement and conversions.
  • •Manage and measure results via OCT, analyze performance data, and communicate outcomes to client stakeholders and executives.
Travel: Low travel

Pay and Benefits

Salary: USD 100,000 - 135,000 annually
Perks:Health InsuranceDentalVision401kPaid LeavePaid Parental

Key Requirements

  • •4+ years experience working at a performance/digital marketing agency (bonus for B2B).
  • •2+ years people management experience.
  • •Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta.
  • •Strong understanding of Paid principles including ICP research, ad copywriting, bid management, and campaign optimization.
  • •Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel to optimize performance.
Experience:4+ yearsB2BPerformance marketingDigital marketing
Skills:People managementLeadershipDe-escalationData-driven decision-makingProblem-solving
Tech Stack:LinkedIn Campaign ManagerLinkedInMetaZoominfo6SenseGoogle AnalyticsGA4ExcelZoomSlackRedditYouTubeMeta AdsLinkedIn AdsCTVOCT

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor