Senior User Acquisition Manager( Facebook)

Own and scale Facebook as a performance channel for a core D2C subscription product. Run the channel end to end—account structure, bidding, budget allocation, creative testing, and scaling to a 7-figure spend—while driving efficient CPA and positive ROAS across multiple geos. Build performance models and reporting in Excel, Tableau, and Mixpanel, present a weekly growth strategy, and partner with creative to maintain high-performing ads and reduce creative fatigue.