Senior Product Marketing Manager

Intercom
Dublin, London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Excellent written communication","Editorial judgment","Independent work","Cross-functional collaboration","Systems thinking"]

Own product marketing for the Intercom helpdesk, shaping the ICP and audience and building the external narrative for an AI-first helpdesk era. Drive cross-functional messaging alignment across website, sales decks, and customer communications, partnering with Product, GTM, Lifecycle, and Sales to turn roadmap momentum into customer confidence. Create enablement and launch assets, stay deeply customer-obsessed, and lead go-to-market moments for new capabilities.

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FursaFursa
Intercom
Intercom
2 days ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own product marketing for the Intercom helpdesk, shaping the ICP and audience and building the external narrative for an AI-first helpdesk era. Drive cross-functional messaging alignment across website, sales decks, and customer communications, partnering with Product, GTM, Lifecycle, and Sales to turn roadmap momentum into customer confidence. Create enablement and launch assets, stay deeply customer-obsessed, and lead go-to-market moments for new capabilities.
Location: Dublin, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Shape the ICP and audience for the Intercom helpdesk and related products, including pains and differentiation.
  • •Own core messaging and drive cross-functional alignment across channels (website, sales decks, customer emails).
  • •Define and build the external narrative for an AI-first helpdesk category and help bring it to market.
  • •Partner with Product, GTM, and Lifecycle to communicate product progress to existing customers and support retention and expansion.
  • •Create high-impact PMM assets and lead launches and go-to-market moments for new capabilities, staying customer-obsessed.

Pay and Benefits

Perks:Health InsuranceDentalPensionEquityPaid LeaveLife Assurance

Key Requirements

  • •5+ years in product marketing, ideally B2B, with a track record shaping how complex products are understood in market.
  • •Own a core product area end-to-end, from ICP and positioning through launches and field enablement.
  • •Operate in fast-moving environments where product ships faster than messaging without sacrificing quality.
  • •Strong written communication: crisp briefs, sharp narratives, and synthesis memos that drive alignment.
  • •Read the product and dig into the tech before crafting messages, and maintain genuine curiosity about AI (experiment and engage constantly).
Experience:B2BProduct marketing
Skills:Excellent written communicationEditorial judgmentIndependent workCross-functional collaborationSystems thinking
Languages:English
Tech Stack:Claude Code

Company Brief

Intercom
Provides a customer messaging platform combining chat, bots, and product tours to help businesses convert, engage, and support customers across their lifecycle. Integrates with CRM and workflow tools for personalized in-app and email communication.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn