Demand Generation Lead

Perplexity
San Francisco, New York
Workplace: HybridFull timeUSD 200,000 - 215,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Data-driven","Analytical thinking","Communication","Collaboration","Problem-solving"]

Demand Generation Lead at a fast-paced startup owning enterprise demand generation strategy, building AI-driven outbound engines, and optimizing a multi-channel funnel in collaboration with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

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Perplexity
Perplexity
4 months ago

Demand Generation Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Demand Generation Lead at a fast-paced startup owning enterprise demand generation strategy, building AI-driven outbound engines, and optimizing a multi-channel funnel in collaboration with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
  • •Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
  • •Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
  • •Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
  • •Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.

Pay and Benefits

Salary: USD 200,000 - 215,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth.
  • •Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
  • •Analytically rigorous: deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. Build dashboards, define metrics, and make decisions based on evidence.
  • •Thrives in ambiguity: operates independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
  • •Ability to collaborate with Product Marketing, Sales, and Revenue Operations to own and improve the marketing-to-sales funnel.
Experience:5+ yearsSaaSB2BMarketing tech
Skills:Data-drivenAnalytical thinkingCommunicationCollaborationProblem-solving
Tech Stack:SQLLookerTableauHexOmniAI toolingProgrammaticAutomation

Company Brief

Perplexity
Perplexity AI provides an AI-powered answer engine that returns conversational, citation-backed answers to user queries and offers Pro/Enterprise products and APIs for research, knowledge work, and search augmentation.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor