Senior CRM Manager

Marshmallow
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Autonomy","Ownership","Cross-functional collaboration","Stakeholder management","Data-driven decision-making"]

Own and evolve CRM operations capability within the User Experience team, shaping how Marshmallow uses CRM across the business. Build governance for prioritising, sequencing, and managing campaigns across teams, while enabling stakeholders to adopt CRM with quality and consistency. Use data, testing insights, and segmentation to optimise performance and ensure measurable customer communication impact, including strong operational processes and platform management.

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Marshmallow
Marshmallow
19 hours ago

Senior CRM Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own and evolve CRM operations capability within the User Experience team, shaping how Marshmallow uses CRM across the business. Build governance for prioritising, sequencing, and managing campaigns across teams, while enabling stakeholders to adopt CRM with quality and consistency. Use data, testing insights, and segmentation to optimise performance and ensure measurable customer communication impact, including strong operational processes and platform management.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Own and evolve Marshmallow’s CRM operations capability and shape how the platform is used across the organisation.
  • •Build CRM governance frameworks, including prioritisation, sequencing, and management of campaigns across teams.
  • •Enable and support stakeholders to use CRM effectively, increasing adoption while maintaining quality and consistency.
  • •Partner cross-functionally to identify opportunities, align priorities, and improve customer communications.
  • •Optimise CRM performance using data and testing insights, and drive high-quality campaign execution via operational processes, segmentation, scheduling, and platform management.

Pay and Benefits

Perks:Health InsuranceLearning BudgetRemote Work

Key Requirements

  • •Experience in CRM operations or CRM management in an in-house, tech-led business, focused on growth-oriented customer communications.
  • •Recent hands-on experience with Braze, plus practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup.
  • •Proven ability to create CRM governance and enable other teams to use CRM effectively across an organisation.
  • •Strong data literacy, including analysing campaign/email test performance and pulling audiences and segments with independence.
  • •Confidence using data tools or AI-assisted analysis to generate insights and support decision-making.
Skills:AutonomyOwnershipCross-functional collaborationStakeholder managementData-driven decision-making
Tech Stack:Braze

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Marshmallow
Marshmallow is a UK-based insurtech that provides tech-driven motor insurance and financial products focused on migrants and underserved customers, using data and underwriting technology to offer fairer pricing and expand into wider financial services.
Industry: InsurTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: London, United Kingdom
Founded: 2017
Glassdoor
Glassdoor: 3.4
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