Senior Marketing Systems and Automation Manager

Cloudflare
San Francisco, Austin, New York
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Systems thinking","Cross-functional collaboration","Vendor management","Leadership","Problem solving"]

Own the systems that power a unified, signal-driven demand engine end to end—intake queue, campaign operations, lead flow, provisioning, and governance. Run the operation while replacing manual work with orchestrated, automated workflows through Cloudflare OS. Define standards, data governance, change controls, and a source-of-truth model for lead scoring, lifecycle, and attribution, partnering with Engineering, IT, BI, and Digital Marketing leaders across a distributed contractor bench.

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FursaFursa
Cloudflare
Cloudflare
18 hours ago

Senior Marketing Systems and Automation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own the systems that power a unified, signal-driven demand engine end to end—intake queue, campaign operations, lead flow, provisioning, and governance. Run the operation while replacing manual work with orchestrated, automated workflows through Cloudflare OS. Define standards, data governance, change controls, and a source-of-truth model for lead scoring, lifecycle, and attribution, partnering with Engineering, IT, BI, and Digital Marketing leaders across a distributed contractor bench.
Location: San Francisco, Austin, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Run the marketing operations engine, owning the day-to-day intake queue, campaign operations, lead flow, and provisioning.
  • •Automate and orchestrate workflows via Cloudflare OS, selecting what to automate and what requires a human while ensuring no degradation in lead flow.
  • •Own governance and global standards, including data governance, taxonomy/naming, integration patterns, access, and logic change controls.
  • •Lead lead scoring, lifecycle, and multi-touch attribution models as a documented, version-controlled source of truth.
  • •Shape marketing systems architecture by partnering with Engineering and Digital Marketing on data-layer schema, identity resolution, and MarTech ecosystem direction.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •8+ years running marketing operations day to day, including intake, campaign operations, lead flow, and provisioning.
  • •Proven track record scoping and driving automation/orchestration that reduces manual operational work.
  • •Strong command of data governance, change control, lead lifecycle, scoring, and multi-touch attribution as governed systems.
  • •Significant experience operating marketing automation and CRM platforms (e.g., Marketo and Salesforce) with integration architecture.
  • •Experience leading teams or directing contractors/vendors to a quality and delivery standard.
Skills:Systems thinkingCross-functional collaborationVendor managementLeadershipProblem solving
Languages:English
Tech Stack:Cloudflare OSMarketoSalesforceZarazCDPGDPRCCPADemandbase

Company Brief

Cloudflare
Provides a global network and cloud platform that delivers security, performance, and reliability services for web applications, APIs, and Internet properties, including CDN, DDoS protection, DNS, and zero-trust security solutions.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn