Senior Product Marketing Manager, Instacart+

Instacart
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Storytelling","Strategic thinking","Communication","Stakeholder management","Influencing"]

Own the end-to-end go-to-market strategy for Instacart+, Instacart’s membership program. Lead positioning and messaging, build acquisition-to-lifecycle programs that convert first-timers and deepen engagement, and shape feature launches with briefs, channel strategy, and post-launch performance reviews. Serve as the internal category expert and translate consumer research, behavioral data, and competitive insights into roadmap conversations across product, brand, growth, lifecycle/CRM, creative, and data science teams.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Instacart
Instacart
2 days ago

Senior Product Marketing Manager, Instacart+

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the end-to-end go-to-market strategy for Instacart+, Instacart’s membership program. Lead positioning and messaging, build acquisition-to-lifecycle programs that convert first-timers and deepen engagement, and shape feature launches with briefs, channel strategy, and post-launch performance reviews. Serve as the internal category expert and translate consumer research, behavioral data, and competitive insights into roadmap conversations across product, brand, growth, lifecycle/CRM, creative, and data science teams.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Instacart+ differentiated positioning and drive messaging across the customer lifecycle.
  • •Develop membership lifecycle programs across email, push, in-app, and paid channels, focused on member value moments.
  • •Partner with growth and performance marketing teams to create and test messaging frameworks that improve conversion and retention.
  • •Bring qualitative and quantitative member research insights into roadmap discussions to shape what gets built next.
  • •Own GTM plans for new Instacart+ features, including briefing, messaging, channel strategy, and post-launch performance review.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityRemote Work

Key Requirements

  • •8+ years of progressive marketing experience with at least 4+ years in product marketing.
  • •Owned GTM strategy for a subscription, membership, or loyalty program from positioning through lifecycle with measurable results.
  • •Deep fluency in subscription/loyalty marketing mechanics, including member acquisition, onboarding, engagement, and churn.
  • •Ability to influence product roadmaps by bringing the voice of the customer into planning cycles.
  • •Strong written and verbal communication skills, comfortable presenting and defending strategy to VP and C-suite stakeholders.
Experience:8+ years
Education:Bachelor's
Skills:StorytellingStrategic thinkingCommunicationStakeholder managementInfluencing
Tech Stack:A/B testing

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn