Content Marketing Manager

GoCardless
Leeds
Workplace: OnsiteFull timeGBP 48,000 - 72,000 annuallyFunction: Marketing & GrowthSkills: ["Writing","Tone of voice","Data analysis","Independent work","Cross-functional collaboration"]

Own content strategy execution for the Global Growth team, creating lifecycle communications and customer demand generation content that increases product usage and upsells. Partner with Growth and PR/Brand leaders to deliver multi-format campaigns spanning email, in-product messaging, thought leadership, video scripts, webinars, blogs, and chatbots. Use campaign data to evaluate performance and optimize activity, while collaborating with Customer Advocacy and Product Marketing on case studies and testimonials.

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FursaFursa
GoCardless
GoCardless
1 day ago

Content Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own content strategy execution for the Global Growth team, creating lifecycle communications and customer demand generation content that increases product usage and upsells. Partner with Growth and PR/Brand leaders to deliver multi-format campaigns spanning email, in-product messaging, thought leadership, video scripts, webinars, blogs, and chatbots. Use campaign data to evaluate performance and optimize activity, while collaborating with Customer Advocacy and Product Marketing on case studies and testimonials.
Location: Leeds
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Act as a content consultant, providing best-practice guidance on copy and tone of voice across channels and formats.
  • •Create content to support customer lifecycle communications and demand generation campaigns, including emails, in-product messaging, blogs, video scripts, and chatbot content.
  • •Develop and execute multiple streams of the content calendar aligned with customer campaigns and global initiatives.
  • •Gather, analyse, and interpret campaign data to evaluate performance and inform next steps.
  • •Partner with Customer Advocacy and Product Marketing to bring customer case studies and testimonials to life within campaigns such as events and webinars, including managing external contributors when needed.

Pay and Benefits

Salary: GBP 48,000 - 72,000 annually
Perks:Medical CoverParental LeaveLearning BudgetFlexible Work

Key Requirements

  • •Previous experience in a B2B marketing content role.
  • •Confident writer with strong understanding of tone of voice and brand guidelines.
  • •Experience creating both written and spoken content (e.g., blogs, emails, webinars, video scripts, infographics).
  • •Use data to validate ideas and measure impact.
  • •Experience using email marketing platforms such as Salesforce and comfort creating email campaigns.
Experience:B2B marketing
Skills:WritingTone of voiceData analysisIndependent workCross-functional collaboration
Languages:English
Tech Stack:SalesforceCMSAI overviews (AIO)Generative Engine Optimisation (GEO)

Company Brief

GoCardless
Provides an online payments platform that enables businesses to collect recurring and one-off payments via bank debit (ACH/Direct Debit) across multiple countries, simplifying billing, reconciliation, and global payment workflows.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
WebsiteLinkedIn