Global Press Director

Huda Beauty
Dubai
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 8+ yearsEducation: mastersSkills: ["Leadership","Storytelling","Crisis communication","Project management","Cross-functional collaboration"]

Define, lead, and elevate the brand’s global public relations strategy for Huda Beauty. Own PR narratives that strengthen visibility and reputation, build world-class relationships with media and cultural voices, and lead communications for major launches and founder initiatives. Set PR benchmarks, guide crisis communications, and deliver KPIs and reporting frameworks. Stay ahead of evolving media ecosystems by integrating modern, creator-driven earned storytelling.

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Huda Beauty
Huda Beauty
23 hours ago

Global Press Director

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Last checked: 6 hours agoStatus: Live

Job Summary

Define, lead, and elevate the brand’s global public relations strategy for Huda Beauty. Own PR narratives that strengthen visibility and reputation, build world-class relationships with media and cultural voices, and lead communications for major launches and founder initiatives. Set PR benchmarks, guide crisis communications, and deliver KPIs and reporting frameworks. Stay ahead of evolving media ecosystems by integrating modern, creator-driven earned storytelling.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Define and own the global PR strategy and ensure narratives align with broader brand and communication plans across markets.
  • •Lead and evolve the global PR function by building storytelling benchmarks and thought leadership influence.
  • •Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns; represent the company in high-level communications.
  • •Develop and maintain crisis communication protocols and advise leadership on sensitive, high-stakes issues.
  • •Define PR KPIs and reporting frameworks, own PR budget allocation, and use analytics and social listening to optimize messaging and effectiveness.

Pay and Benefits

Perks:Health InsuranceDentalVisionCoaching SessionsEmployee DiscountsProduct Gifting

Key Requirements

  • •Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or related field.
  • •8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
  • •Proven success leading large-scale global PR campaigns.
  • •Deep understanding of classic and digital media landscapes.
  • •Established global network of editors, journalists, creators, and talent reps.
Experience:8+ yearsPublic relationsBeautyLuxuryFashionLifestyle
Education:Master's in Communications, Public Relations, Marketing
Skills:LeadershipStorytellingCrisis communicationProject managementCross-functional collaboration
Tech Stack:AI-driven insightsPredictive media toolsSocial listening

Company Brief

Huda Beauty
Global cosmetics brand founded by Huda Kattan in 2013, known for makeup products (lashes, foundations, palettes, lip products) and a strong social-media-driven community and retail presence worldwide.
Industry: Beauty & Personal Care
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 2013
Glassdoor
Glassdoor: 3.5
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