Performance Marketing (Bangalore, KA, IN, 560103)

HSBC
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Problem-solving","Data storytelling","Stakeholder management","Cross-functional collaboration","Communication"]

Use customer, campaign, and market data to drive clear insights that improve growth, retention, and customer experience. Own marketing research, analytics, and data visualization using SQL, Python/R, A/B testing, and tools like Power BI/Tableau. Lead concept testing, competitor benchmarking, vendor management, and the marketing analytics portal, using AI to accelerate reporting and optimize paid media and lifecycle journeys for senior leadership across markets.

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FursaFursa
HSBC
HSBC
23 hours ago

Performance Marketing (Bangalore, KA, IN, 560103)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 56 minutes agoStatus: Live

Job Summary

Use customer, campaign, and market data to drive clear insights that improve growth, retention, and customer experience. Own marketing research, analytics, and data visualization using SQL, Python/R, A/B testing, and tools like Power BI/Tableau. Lead concept testing, competitor benchmarking, vendor management, and the marketing analytics portal, using AI to accelerate reporting and optimize paid media and lifecycle journeys for senior leadership across markets.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead marketing research by collecting and synthesizing data points, often via agencies, to inform leadership insights.
  • •Perform marketing analytics and experimentation, including A/B testing, regression/clustering/forecasting, cohort and funnel analysis to evaluate campaign effectiveness.
  • •Design and deliver data visualization and dashboarding using Power BI/Tableau, including KPI frameworks and executive-ready insight packs.
  • •Manage vendors (fieldwork, panels) with quality checks, quota management, and on-time delivery.
  • •Own and refine an internal marketing analytics portal, automate reporting with AI, optimize channel budgets (e.g., paid media), and build behavioral segments/lifecycle journeys.

Key Requirements

  • •10+ years in marketing research, analytics, and turning customer/campaign/market data into actionable insights.
  • •Strong research design and statistical analysis skills, with experience building dashboards and KPI frameworks.
  • •Hands-on ability with SQL, Python/R, Excel, and BI tools; knowledge of A/B testing, regression, clustering, forecasting, cohort and funnel analysis.
  • •Experience leading concept testing and competitor benchmarking, and creating executive-ready insight packs for leadership.
  • •Ability to manage vendors and ensure quality checks, quotas, and on-time delivery, while collaborating across internal teams and local marketing managers.
Skills:Problem-solvingData storytellingStakeholder managementCross-functional collaborationCommunication
Tech Stack:SQLPythonRExcelPower BITableauA/B testingRegressionClusteringForecastingCohort analysisFunnel analysisAIDashboardingKPI frameworksOKRsMedia mix modeling

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn