Senior Digital Marketing Specialist, Advisors & Consulting Services

Mastercard
Taipei
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Collaboration","Presentation","Problem-solving"]

Senior Digital Marketing Specialist will lead data-driven digital marketing initiatives and campaigns for Mastercard’s Advisors & Consulting Services, leveraging analytics, marketing automation, and lifecycle strategies to deliver measurable business impact for clients across industries. The role partners with internal and external marketing teams in a matrix structure to drive growth, optimize campaigns, and manage client projects from conception to execution.

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Mastercard
Mastercard
6 months ago

Senior Digital Marketing Specialist, Advisors & Consulting Services

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Job Summary

Senior Digital Marketing Specialist will lead data-driven digital marketing initiatives and campaigns for Mastercard’s Advisors & Consulting Services, leveraging analytics, marketing automation, and lifecycle strategies to deliver measurable business impact for clients across industries. The role partners with internal and external marketing teams in a matrix structure to drive growth, optimize campaigns, and manage client projects from conception to execution.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact.
  • •Take charge of client projects, collaborating to conceptualize and execute impactful campaigns.
  • •End-to-end execution of Marketing Services projects focusing on financial performance and impact.
  • •Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives.
  • •Ensure operational project execution within agreed milestones and budget.
Travel: Low travel

Key Requirements

  • •Hands-on experience in integrated marketing with a strong focus on digital marketing planning and data-driven implementation.
  • •Track record in managing client accounts and leading digital marketing solutions.
  • •Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes.
  • • Thrive in a matrix organization, manage internal and external stakeholders effectively.
  • •Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects.
Experience:MarketingDigital marketing
Education:Bachelor's
Skills:CommunicationCollaborationPresentationProblem-solving
Languages:EnglishMandarin
Tech Stack:Marketing automationData analyticsData visualization

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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