17 hours ago

Platform Campaign Senior Manager (Integrated Marketing) - (TikTok Shop, Thailand)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Lead end-to-end integrated platform marketing campaigns for TikTok Shop in SEA, including strategy and planning for major sales events, budget and OKR management, and performance analysis tied to GMV and buyer growth. Partner with category marketing, platform operations, creator management, and other teams to align resources and messaging. Manage and mentor the campaign team while building data analysis frameworks and reporting insights to drive continuous improvements.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Plan and lead platform campaign strategies (including Double Digit and Payday Sales) to achieve business goals and budget efficiency.
•Develop and manage campaign budgets aligned with priorities and targets, including optimizing campaign mechanics and value propositions.
•Track campaign OKRs, budget utilization, and P&L, then analyze performance to create actionable improvement plans.
•Collaborate with Category Marketing, Platform Operations, Creator Management, and other teams to align resources and strengthen campaign strategy.
•Manage and guide the team for end-to-end execution, including promotion planning, subsidy management, and mentoring members.

Key Requirements

•Bachelor's degree in Business, Economics, Marketing, or a related field.
•5+ years of experience in campaign management and e-commerce business.
•High-level proficiency in English and Thai to communicate with cross-functional stakeholders.
•Ability to analyze and manage complex data sets using Excel.
•Strong leadership, project management, and stakeholder management skills.

Experience:5+ yearsE-commerce

Education:Bachelor's in Business, Economics, Marketing, or related field

Skills:LeadershipProject managementStakeholder managementCommunication

Languages:EnglishThai

Tech Stack:Excel

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

17 hours ago

Platform Campaign Senior Manager (Integrated Marketing) - (TikTok Shop, Thailand)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Plan and lead platform campaign strategies (including Double Digit and Payday Sales) to achieve business goals and budget efficiency.
•Develop and manage campaign budgets aligned with priorities and targets, including optimizing campaign mechanics and value propositions.
•Track campaign OKRs, budget utilization, and P&L, then analyze performance to create actionable improvement plans.
•Collaborate with Category Marketing, Platform Operations, Creator Management, and other teams to align resources and strengthen campaign strategy.
•Manage and guide the team for end-to-end execution, including promotion planning, subsidy management, and mentoring members.

Key Requirements

•Bachelor's degree in Business, Economics, Marketing, or a related field.
•5+ years of experience in campaign management and e-commerce business.
•High-level proficiency in English and Thai to communicate with cross-functional stakeholders.
•Ability to analyze and manage complex data sets using Excel.
•Strong leadership, project management, and stakeholder management skills.

Experience:5+ yearsE-commerce

Education:Bachelor's in Business, Economics, Marketing, or related field

Skills:LeadershipProject managementStakeholder managementCommunication

Languages:EnglishThai

Tech Stack:Excel

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn