Digital Product Specialist

Emirates Group
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Collaboration","Data-driven design","Attention to detail","Written communication","Verbal communication"]

Own delivery of the digital product backlog for Emirates brands across web, mobile, and app properties, aligning features with CCMB digital product strategy and business objectives. Partner with Digital, IT, and business stakeholders to optimize existing products, identify capability gaps, and improve UX through research-backed insights. Drive documentation, MVP scoping, and User Acceptance Testing, while coordinating launch planning and ensuring content updates and brand guideline adherence.

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FursaFursa
Emirates Group
Emirates Group
2 days ago

Digital Product Specialist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Own delivery of the digital product backlog for Emirates brands across web, mobile, and app properties, aligning features with CCMB digital product strategy and business objectives. Partner with Digital, IT, and business stakeholders to optimize existing products, identify capability gaps, and improve UX through research-backed insights. Drive documentation, MVP scoping, and User Acceptance Testing, while coordinating launch planning and ensuring content updates and brand guideline adherence.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Implement the agreed digital product backlog for Emirates Group brands across web, mobile, and app properties, ensuring alignment with CCMB strategy and business objectives.
  • •Collaborate with Digital, IT, and stakeholders to optimize existing products, identify technical capability gaps, and drive product enhancements.
  • •Own product documentation and handoff materials, including product requirements, design briefs, and test criteria, plus scope/requirements for new products and capabilities.
  • •Ensure customer experience quality through User Acceptance Testing (UAT) for product enhancements and new features, meeting quality and consistency standards.
  • •Support research and analytics to define customer expectations, interpret channel analytics, develop and validate hypotheses, and coordinate launch planning and content updates.

Pay and Benefits

Perks:Travel Allowance

Key Requirements

  • •5+ years of experience in Marketing & Media Communications (or relevant).
  • •Degree or Honours (12+3 or equivalent) in Marketing/Media Communications (or similar).
  • •Experience in product technology and strong understanding of web, mobile, and app technologies.
  • •Skilled with product/software development tools including Jira, Confluence, and Figma/Sketch (and other product planning tools).
  • •Proficiency in UX/interface design methodologies, including UCD and usability testing/research, plus knowledge of web standards and accessibility.
Experience:5+ yearsMarketingMedia communications
Education:Bachelor's in Marketing/Media Communications
Skills:CollaborationData-driven designAttention to detailWritten communicationVerbal communication
Tech Stack:JiraConfluenceFigmaSketchUmbracoFigma/SketchHTMLCSSJavaScriptJQueryIOSAndroidStatistical techniques

Company Brief

Emirates Group
The Emirates Group operates Emirates airline and related aviation services, providing passenger and cargo air transport, ground handling, and travel services worldwide with a large global network and integrated aviation operations.
Industry: Aviation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Government Funded
Headquarters: Dubai, United Arab Emirates
Founded: 1985
WebsiteLinkedIn