Director - Demand Generation

American Express
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Presentation","Analytical mindset","Negotiation","Leadership"]

Lead a portfolio of strategic demand generation initiatives for UK Card Services, driving Card Member acquisition, engagement, and long-term loyalty. You’ll develop and execute growth strategies, build business cases, negotiate and manage strategic relationships, and align senior stakeholders across a complex matrix. As part of the Demand Generation leadership team, you will lead three manager-level direct reports and partner with Legal, Compliance, Product, Finance, and Enterprise Partnerships to measure impact and optimize investment decisions.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
American Express
American Express
1 day ago

Director - Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead a portfolio of strategic demand generation initiatives for UK Card Services, driving Card Member acquisition, engagement, and long-term loyalty. You’ll develop and execute growth strategies, build business cases, negotiate and manage strategic relationships, and align senior stakeholders across a complex matrix. As part of the Demand Generation leadership team, you will lead three manager-level direct reports and partner with Legal, Compliance, Product, Finance, and Enterprise Partnerships to measure impact and optimize investment decisions.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute demand generation strategies supporting UK business objectives across Card Member acquisition, engagement, and ongoing loyalty.
  • •Lead a portfolio of strategic growth initiatives to create competitive differentiation and deliver against business objectives.
  • •Lead the development and management of strategic relationships to support business growth and deliver mutual value.
  • •Identify, evaluate, and unlock new growth opportunities, building business cases and securing stakeholder alignment to drive implementation.
  • •Establish measurement frameworks and performance metrics to assess effectiveness, optimise investment decisions, and demonstrate business impact.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceRetirementParental Leave

Key Requirements

  • •Experience developing and executing demand generation strategies that drive Card Member acquisition, growth and engagement.
  • •Proven track record delivering meaningful commercial outcomes through customer-focused growth strategies and strategic investments.
  • •Significant experience leading strategic growth, commercial, partnership, or customer-focused initiatives within a complex organisation.
  • •Strong commercial acumen, including experience managing substantial budgets, investment portfolios, and strategic relationships.
  • •Demonstrated success influencing and negotiating with senior internal and external stakeholders.
Experience:Demand generationCard member acquisitionCustomer acquisitionStrategic partnershipsCustomer engagement
Skills:CommunicationPresentationAnalytical mindsetNegotiationLeadership

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn