Bupa

2 days ago

Senior Marketing Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Support the Regional Marketing Manager to grow customer acquisition and conversion for Bupa Care Services homes. Lead development and delivery of local and regional marketing plans, focusing on social media (Facebook) and public relations. Create and manage campaigns from briefing to production, improve post-enquiry communication journeys, and use tracking/reporting and insights to optimize retention and reporting for future activity.

Location: United Kingdom

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support and help lead local and regional marketing plans for specific homes to drive enquiries and conversion.
•Create, develop, and implement marketing campaigns from briefing through production, including on-going day-to-day campaign activity.
•Develop and improve post-enquiry customer communication journeys to maximize conversion and retention.
•Write and brief studio requirements for campaigns and manage them through delivery.
•Use tracking, reporting, and reviews (including mystery shopping and desktop reviews) to improve effectiveness and efficiencies of future campaigns.

Pay and Benefits

Perks:HolidayHealth InsurancePensionLife InsuranceGym MembershipFlexible Working

Key Requirements

•Commercial experience leading integrated marketing communication plans with strong social media knowledge, especially Facebook.
•Good understanding of customer touch points across the marketing mix.
•Strong analytical and numerate skills, with meticulous planning and organisational ability.
•Customer-focused approach with understanding of purchasing behaviours.
•Ability to build effective relationships and influence stakeholders across the business.

Skills:Relationship-buildingStakeholder influencePlanningAnalyticalCustomer focus

Tech Stack:FacebookOnline marketing management system

Company Brief

Bupa

Bupa is an international healthcare group offering health insurance, care homes, hospitals, dental clinics, and health services. It provides private medical insurance and integrated care solutions across multiple countries for individuals and employers.

Industry: Health Insurance (Payers)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: London, United Kingdom

Founded: 1947

Website LinkedIn

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Bupa

2 days ago

Senior Marketing Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: United Kingdom

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support and help lead local and regional marketing plans for specific homes to drive enquiries and conversion.
•Create, develop, and implement marketing campaigns from briefing through production, including on-going day-to-day campaign activity.
•Develop and improve post-enquiry customer communication journeys to maximize conversion and retention.
•Write and brief studio requirements for campaigns and manage them through delivery.
•Use tracking, reporting, and reviews (including mystery shopping and desktop reviews) to improve effectiveness and efficiencies of future campaigns.

Pay and Benefits

Perks:HolidayHealth InsurancePensionLife InsuranceGym MembershipFlexible Working

Key Requirements

•Commercial experience leading integrated marketing communication plans with strong social media knowledge, especially Facebook.
•Good understanding of customer touch points across the marketing mix.
•Strong analytical and numerate skills, with meticulous planning and organisational ability.
•Customer-focused approach with understanding of purchasing behaviours.
•Ability to build effective relationships and influence stakeholders across the business.

Skills:Relationship-buildingStakeholder influencePlanningAnalyticalCustomer focus

Tech Stack:FacebookOnline marketing management system

Company Brief

Bupa

Industry: Health Insurance (Payers)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: London, United Kingdom

Founded: 1947

Website LinkedIn