Marketing Director - Asia

Live Nation Entertainment
Manila
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Stakeholder management","Communication","Analytical thinking","Project/time management"]

Lead Ticketmaster’s Asia marketing function, reporting to the VP Marketing APAC and managing a regional team across key markets. Drive global-to-local execution of marketing frameworks, multichannel campaigns, and owned/earned/paid channel performance to achieve sales targets and KPIs. Partner with sales, client development, operations, and fan engagement teams to support on-sale execution, messaging, measurement, attribution, and continuous improvement in client satisfaction.

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Live Nation Entertainment
Live Nation Entertainment
5 hours ago

Marketing Director - Asia

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead Ticketmaster’s Asia marketing function, reporting to the VP Marketing APAC and managing a regional team across key markets. Drive global-to-local execution of marketing frameworks, multichannel campaigns, and owned/earned/paid channel performance to achieve sales targets and KPIs. Partner with sales, client development, operations, and fan engagement teams to support on-sale execution, messaging, measurement, attribution, and continuous improvement in client satisfaction.
Location: Manila
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead and manage a team of marketing professionals supporting Ticketmaster’s marketing function across Asia markets.
  • •Equip the marketing team with the right tools, platforms, and frameworks to deliver committed marketing plans and client needs.
  • •Drive multichannel owned, earned, and paid channel execution aligned to the regional strategy to achieve sales targets and KPIs.
  • •Collaborate with sales and clients to scope, plan, and deliver marketing projects, participate in sales-cycle meetings, and analyze event performance data.
  • •Partner with marketing technology, insights, fan engagement, communications, and content teams to improve measurement, automation, attribution, and fan messaging outcomes.

Key Requirements

  • •5+ years’ experience in a senior client marketing role managing multiple high-value B2B and B2C accounts, with success in campaign strategy, execution, and stakeholder engagement.
  • •Plan and execute paid media campaigns across platforms such as Meta Business Manager and TikTok Business Manager (in-house or agency-side).
  • •Demonstrated ability to manage large-scale media budgets, driving growth and ROI through data-informed performance optimization.
  • •Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud or Braze to build and optimize lifecycle campaigns.
  • •Strong ability to interpret, synthesize, and present campaign, event, and audience performance data; translate insights into actionable recommendations.
Experience:5+ years
Skills:LeadershipStakeholder managementCommunicationAnalytical thinkingProject/time management
Languages:EnglishJapaneseThaiMandarin
Tech Stack:Meta Business ManagerTikTok Business ManagerThird-party ad automation toolsSalesforce Marketing CloudBraze

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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