TikTok Shop by Tokopedia - Category Strategist, FMCG (Indonesia)

TikTok
Jakarta
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 2-5 yearsEducation: bachelorsSkills: ["Analytic","Logical problem-solving","Attention to detail","Big-picture thinking","Structured","Organized","Project management","Risk mitigation","Process optimization","Adaptable","Fast learner","Highly motivated"]

Drive consumer traffic and conversions on the marketplace by planning and executing category and brand campaign calendars. Own budgeting and goal-to-plan execution, develop go-to-market and merchandise strategies, and monitor an operational index with the data team. Continuously evaluate merchant ecosystems to uncover growth opportunities and manage risks, supporting business growth through product optimization and merchant governance. Strong analytics and project management exposure are key.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop by Tokopedia - Category Strategist, FMCG (Indonesia)

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Last checked: 22 hours agoStatus: Live

Job Summary

Drive consumer traffic and conversions on the marketplace by planning and executing category and brand campaign calendars. Own budgeting and goal-to-plan execution, develop go-to-market and merchandise strategies, and monitor an operational index with the data team. Continuously evaluate merchant ecosystems to uncover growth opportunities and manage risks, supporting business growth through product optimization and merchant governance. Strong analytics and project management exposure are key.
Location: Jakarta
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Dissemble goals and formulate budget plans, transforming goals into executable plans
  • •Develop and iterate go-to-market, seller/brand growth, and merchandise strategy for the market
  • •Build and monitor an operational index and work with the data team to optimize data products
  • •Monitor the merchant ecosystem to identify high-potential merchants and new product opportunities while managing risks
  • •Support business growth through product optimization, merchant governance, and data analysis

Key Requirements

  • •Bachelor's degree or above
  • •2-5 years of experience in e-commerce platform, consulting firm, or internet strategy with industry/market research and business analytics relevant to e-commerce
  • •Strong analytic, logical, and problem-solving skills with attention to detail
  • •Experience managing projects across planning, root cause identification, risk mitigation, and process optimization
  • •Exposure to ops and commercial; adaptable, fast learner, highly motivated, and versatile
Experience:2-5 yearsE-commerceConsultingInternet strategyMarket researchBusiness analytics
Education:Bachelor's
Skills:AnalyticLogical problem-solvingAttention to detailBig-picture thinkingStructuredOrganizedProject managementRisk mitigationProcess optimizationAdaptableFast learnerHighly motivated

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn