Marketing Science Manager

Lime
United Kingdom
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: mastersSkills: ["Presentation","Communication","Strategic thinking","Stakeholder management","Experimentation mindset"]

Bridge advanced marketing analytics with business strategy by analyzing user behavior, designing lifecycle flows, and owning attribution/measurement for acquisition and performance marketing. Translate complex data science into clear insights for stakeholders, build and deploy marketing models, and set KPIs to drive growth. Operate in a remote UK-based environment, leveraging SQL, Python, experimentation, and MarTech tools like Appsflyer and Braze to continuously optimize CAC/LTV and campaigns.

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FursaFursa
Lime
Lime
3 days ago

Marketing Science Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Bridge advanced marketing analytics with business strategy by analyzing user behavior, designing lifecycle flows, and owning attribution/measurement for acquisition and performance marketing. Translate complex data science into clear insights for stakeholders, build and deploy marketing models, and set KPIs to drive growth. Operate in a remote UK-based environment, leveraging SQL, Python, experimentation, and MarTech tools like Appsflyer and Braze to continuously optimize CAC/LTV and campaigns.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Analyze user behavior and trends to uncover growth opportunities and recommend data-driven campaigns with rigorous measurement.
  • •Translate business challenges into data science problems and present findings back to business stakeholders clearly.
  • •Design, test, iterate, and measure lifecycle flows including onboarding sequences, retention loops, and dormancy/win-back campaigns.
  • •Architect CRM data streams and build the measurement framework, including attribution models to optimize CAC/LTV dynamics.
  • •Develop and deploy marketing-focused models and define KPIs to measure marketing campaign performance holistically.

Key Requirements

  • •5+ years of experience in a Marketing Science or Marketing Analytics role.
  • •Master’s degree or higher in a quantitative discipline (e.g., Mathematics, Statistics, Data Science, Econometrics).
  • •Highly proficient in SQL and Python with strong conceptual grasp of machine learning and hands-on model building.
  • •Deep experience using model outputs to drive continuous A/B testing, experimentation, and campaign iterations.
  • •Comfort and familiarity with marketing technology platforms (e.g., Braze and Appsflyer) and modern CRM architectures.
Experience:5+ years
Education:Master's in quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.)
Skills:PresentationCommunicationStrategic thinkingStakeholder managementExperimentation mindset
Tech Stack:SQLPythonMachine learningA/B testingAppsflyerBrazeCRMAttribution modelingCAC/LTVClusteringPersona segmentationChurn predictionLifecycle flowsOnboardingRetention loopsWin-back campaigns

Company Brief

Lime
Lime operates a global shared electric vehicle network offering e-bikes and e-scooters for short urban trips, partnering with cities and platforms to expand micromobility and reduce car usage.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 3.3
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