Staff Product Designer, Financial Services Lead

Coinbase
United States
Workplace: RemoteFull timeUSD 207,485 - 244,100 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 8+ yearsSkills: ["Coaching","Leadership","Partnering","Quality management","Executive communication"]

Lead design strategy and execution for Coinbase’s Financial Services & Loyalty team, owning the Loyalty pillar across Coinbase One membership, the CB1 Card, and Advocacy. As a player/coach Design Lead, you’ll develop a team of product designers, set a high-quality design bar through structured reviews, and partner with senior product and engineering leaders to shape roadmaps and executive reviews. Drive 0-to-1 loyalty experiences, retention mechanics, and rewards evolution.

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FursaFursa
Coinbase
Coinbase
18 hours ago

Staff Product Designer, Financial Services Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead design strategy and execution for Coinbase’s Financial Services & Loyalty team, owning the Loyalty pillar across Coinbase One membership, the CB1 Card, and Advocacy. As a player/coach Design Lead, you’ll develop a team of product designers, set a high-quality design bar through structured reviews, and partner with senior product and engineering leaders to shape roadmaps and executive reviews. Drive 0-to-1 loyalty experiences, retention mechanics, and rewards evolution.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Manager level

Key Responsibilities

  • •Lead design strategy and execution across Coinbase One membership, CB1 Card, and the Loyalty surface area across multiple product and engineering pods.
  • •Serve as a player/coach to develop product designers through structured coaching, career development, and regular design crits.
  • •Partner with senior Product and Engineering leaders to shape roadmaps, drive alignment, and represent design in leadership forums.
  • •Drive 0-to-1 strategic design work across membership evolution, retention mechanics, and rewards experiences.
  • •Set and maintain a high quality bar for Loyalty surfaces through structured review processes and represent design in exec-level reviews.

Pay and Benefits

Salary: USD 207,485 - 244,100 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •8+ years of product design experience.
  • •Proven track record leading subscription, loyalty, or membership design at scale (1M+ users).
  • •Experience partnering with senior product and engineering leaders to shape strategy and define roadmaps.
  • •Demonstrated ability to set systems-level vision while shipping high-quality work on weekly/biweekly cadences.
  • •Ability to manage IC designers with structured feedback loops, promotion cycles, and measurable career growth outcomes.
Experience:8+ yearsConsumer fintechPaymentsCredit card productsLoyaltyMembership
Skills:CoachingLeadershipPartneringQuality managementExecutive communication
Tech Stack:Generative AI

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn