Channel Planner

Adobe Systems
San Francisco
Workplace: OnsiteFull timeUSD 112,000 - 215,100 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Attention to detail","Cross-team collaboration","Strategic planning","Data-driven optimization"]

Build Adobe’s new in-house media planning function by translating regional paid social strategy into platform-native tactical media plans for Meta, TikTok, and Snap. Own audience targeting, budget splits, flighting, placements, and quality checks before handing off to the India-based buy desk. Partner with strategists and analysts to review reporting and drive optimizations, while supporting AI- and Adobe tool-driven advertising execution and quarterly planning cadence.

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Adobe Systems
Adobe Systems
5 hours ago

Channel Planner

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Last checked: 5 hours agoStatus: Live

Job Summary

Build Adobe’s new in-house media planning function by translating regional paid social strategy into platform-native tactical media plans for Meta, TikTok, and Snap. Own audience targeting, budget splits, flighting, placements, and quality checks before handing off to the India-based buy desk. Partner with strategists and analysts to review reporting and drive optimizations, while supporting AI- and Adobe tool-driven advertising execution and quarterly planning cadence.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Translate regional paid social media strategy into tactical platform-native plans for assigned channels, including targeting, budget splits, flighting, and placement.
  • •Stay aligned with regional media strategy teams and maintain plan readiness for daily execution by the buy desk.
  • •Hand off finished plans to the India-based buy desk, flag blockers, and resolve against established Ops processes.
  • •Tag, organize, and quality-check campaigns against Ops standards, incorporating local nuance (language, regulatory, pricing).
  • •Review reporting with strategists and analysts and implement optimizations such as budget shifts, targeting changes, and creative refreshes.

Pay and Benefits

Salary: USD 112,000 - 215,100 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years in digital advertising or media planning/buying with hands-on experience in at least one of Meta, TikTok, or Snap.
  • •Strong knowledge of platform ad managers, audience targeting tools, and campaign measurement.
  • •Experience managing multi-market paid social activations, including platform setup across markets and languages.
  • •Ability to translate strategic briefs into detailed, executable media plans for assigned channels.
  • •Track record delivering performance-focused paid social campaigns and shaping concrete optimization recommendations from dashboards and analytics.
Experience:5+ yearsDigital advertisingMedia planningPaid social
Skills:CommunicationAttention to detailCross-team collaborationStrategic planningData-driven optimization
Tech Stack:GenPemAEPRTCDPMeta MCPLLM-based toolsMetaTikTokSnapAdvertising platformsAd managersCampaign dashboards

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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