Director - Loyalty Commercial

Qiddiya
Riyadh
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: []

Define and execute the commercial strategy of the loyalty program to grow customer lifetime value, engagement, revenue, and partner participation. Own loyalty P&L and KPI targets, build strategic partnerships across brands and industries, and develop monetization and member acquisition initiatives. Use customer data and market insights to create personalized offers, lead digital transformation and new loyalty product launches, and manage a high-performing loyalty commercial team.

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FursaFursa
Qiddiya
Qiddiya
4 days ago

Director - Loyalty Commercial

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Last checked: 21 hours agoStatus: Live

Job Summary

Define and execute the commercial strategy of the loyalty program to grow customer lifetime value, engagement, revenue, and partner participation. Own loyalty P&L and KPI targets, build strategic partnerships across brands and industries, and develop monetization and member acquisition initiatives. Use customer data and market insights to create personalized offers, lead digital transformation and new loyalty product launches, and manage a high-performing loyalty commercial team.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and lead the commercial strategy for the loyalty program, aligned with business and customer engagement goals.
  • •Identify and implement revenue-generating opportunities; establish long-term growth plans for membership, engagement, retention, and profitability.
  • •Build and manage strategic partnerships, negotiate commercial agreements, and monitor partner performance against targets.
  • •Own loyalty program P&L and track KPIs such as acquisition/retention, active member rates, customer lifetime value, incremental revenue, redemption behavior, and partner contribution.
  • •Lead cross-functional initiatives and the team to launch new loyalty products and benefits, evaluate loyalty technologies, and champion digital transformation.

Key Requirements

  • •Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field.
  • •Master's degree (MBA preferred).
  • •10+ years of experience in loyalty, CRM, commercial strategy, customer engagement, partnerships, or related fields.
  • •Minimum 5 years in a leadership position managing commercial or loyalty functions.
  • •Experience within entertainment, tourism, hospitality, retail, aviation, financial services, or large consumer-focused organizations is highly desirable.
Experience:LoyaltyCRMCustomer engagementPartnerships

Company Brief

Qiddiya
Developing Qiddiya City, a PIF-backed giga-project near Riyadh delivering theme parks, sports venues, cultural attractions, hospitality, and entertainment ecosystems to drive tourism, jobs, and economic diversification under Saudi Vision 2030.
Industry: Real Estate Development
Company Size: Enterprise (1,001+ employees)
Growth: Government & Public Sector
Funding: Government Funded
Headquarters: Riyadh, Saudi Arabia
Founded: 2018
Glassdoor
Glassdoor: 4.3
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