Senior Campaign Manager, Vertical

Box
Redwood City
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 8+ yearsEducation: bachelorsSkills: ["ABM","Marketing automation","Lead nurture","Paid media","Organic social","SEM","Content marketing","Email","Executive events","Analytics"]

Senior Campaign Marketing Manager for Industry Verticals leads translation of Box’s horizontal campaigns into industry-specific narratives (Life Sciences, Media & Entertainment, Retail). Owns integrated vertical campaigns across marketing channels, driving pipeline and revenue with end-to-end program design, cross-functional alignment, and voice of industries in marketing.

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Box
Box
3 months ago

Senior Campaign Manager, Vertical

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Last checked: 14 hours agoStatus: Live

Job Summary

Senior Campaign Marketing Manager for Industry Verticals leads translation of Box’s horizontal campaigns into industry-specific narratives (Life Sciences, Media & Entertainment, Retail). Owns integrated vertical campaigns across marketing channels, driving pipeline and revenue with end-to-end program design, cross-functional alignment, and voice of industries in marketing.
Location: Redwood City
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Sr. Manager level

Key Responsibilities

  • •Build the integrated vertical campaign framework by translating Box’s horizontal campaigns into industry-specific messaging, creative, channel mixes, and programs for assigned verticals.
  • •Orchestrate full-funnel programs by collaborating with Industry Product Marketing, Field Marketing, Events, Digital, and Content to deliver programs spanning executive events, webinars, paid media, content syndication, and email.
  • •Design end-to-end campaign architecture including content assets, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
  • •Be the voice of your industries inside marketing by bringing customer insights, competitive intel, and buyer pain points into campaign strategy.
  • •Align GTM across marketing, sales, and customer success to ensure campaigns reach target accounts and that field teams can convert demand.

Key Requirements

  • •8+ years of B2B marketing experience, with at least 3 years in integrated campaign, demand generation, or vertical/industry marketing roles at a SaaS or enterprise software company.
  • •Proven track record designing and executing integrated campaigns that drove measurable pipeline and revenue impact — not just activity metrics.
  • •Experience marketing into one or more of Box’s growth verticals (Life Sciences, Media & Entertainment, Retail) is strongly preferred; familiarity with vertical-specific buyer journeys, regulatory landscapes, or industry events is a plus.
  • •Skilled across the demand gen toolkit: ABM, content marketing, lead nurture, marketing automation, paid and organic social, SEM, content syndication, email, and executive events.
  • •Strong analytical instincts — you can diagnose funnel health, read a dashboard, and turn data into the next smart campaign decision.
Experience:8+ yearsSaaSEnterprise softwareB2B
Education:Bachelor's
Skills:ABMMarketing automationLead nurturePaid mediaOrganic socialSEMContent marketingEmailExecutive eventsAnalytics
Languages:English
Tech Stack:MarketoSalesforceTableau6sense

Company Brief

Box
Provides cloud content management, file sharing, and collaboration services for businesses, enabling secure content storage, workflow automation, and integrations with enterprise apps to manage and share files across organizations.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Redwood City, United States
Founded: 2005
WebsiteLinkedIn