Box

2 months ago

Senior Campaign Manager, Vertical

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Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Senior Campaign Marketing Manager for Industry Verticals leads translation of Box’s horizontal campaigns into industry-specific narratives (Life Sciences, Media & Entertainment, Retail). Owns integrated vertical campaigns across marketing channels, driving pipeline and revenue with end-to-end program design, cross-functional alignment, and voice of industries in marketing.

Location: Redwood City

Workplace: Onsite

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Sr. Manager level

Key Responsibilities

•Build the integrated vertical campaign framework by translating Box’s horizontal campaigns into industry-specific messaging, creative, channel mixes, and programs for assigned verticals.
•Orchestrate full-funnel programs by collaborating with Industry Product Marketing, Field Marketing, Events, Digital, and Content to deliver programs spanning executive events, webinars, paid media, content syndication, and email.
•Design end-to-end campaign architecture including content assets, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
•Be the voice of your industries inside marketing by bringing customer insights, competitive intel, and buyer pain points into campaign strategy.
•Align GTM across marketing, sales, and customer success to ensure campaigns reach target accounts and that field teams can convert demand.

Key Requirements

•8+ years of B2B marketing experience, with at least 3 years in integrated campaign, demand generation, or vertical/industry marketing roles at a SaaS or enterprise software company.
•Proven track record designing and executing integrated campaigns that drove measurable pipeline and revenue impact — not just activity metrics.
•Experience marketing into one or more of Box’s growth verticals (Life Sciences, Media & Entertainment, Retail) is strongly preferred; familiarity with vertical-specific buyer journeys, regulatory landscapes, or industry events is a plus.
•Skilled across the demand gen toolkit: ABM, content marketing, lead nurture, marketing automation, paid and organic social, SEM, content syndication, email, and executive events.
•Strong analytical instincts — you can diagnose funnel health, read a dashboard, and turn data into the next smart campaign decision.

Experience:8+ yearsSaaSEnterprise softwareB2B

Education:Bachelor's

Skills:ABMMarketing automationLead nurturePaid mediaOrganic socialSEMContent marketingEmailExecutive eventsAnalytics

Languages:English

Tech Stack:MarketoSalesforceTableau6sense

Company Brief

Box

Provides cloud content management, file sharing, and collaboration services for businesses, enabling secure content storage, workflow automation, and integrations with enterprise apps to manage and share files across organizations.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Redwood City, United States

Founded: 2005

Website LinkedIn

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