Principal Product Manager, Ads

TeamSnap
United States
Workplace: RemoteFull timeUSD 180,000+Function: Product ManagementExperience: 7-10 yearsSkills: ["Product judgment","Work in ambiguity","Data-driven decision-making","Strong communication","Collaboration"]

Own the end-to-end ads product roadmap, from ad formats and placement strategy through serving, targeting, measurement, and reporting. Build native, integrated ad experiences and set quality and UX standards. Partner with Design, Engineering, Ad Sales, and Revenue Operations to package inventory, model business economics (fill rate, eCPM), and ensure privacy/compliance. Use analytics, experimentation, and strong product judgment to rebuild advertising for a next-generation TeamSnap platform.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
TeamSnap
TeamSnap
1 day ago

Principal Product Manager, Ads

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own the end-to-end ads product roadmap, from ad formats and placement strategy through serving, targeting, measurement, and reporting. Build native, integrated ad experiences and set quality and UX standards. Partner with Design, Engineering, Ad Sales, and Revenue Operations to package inventory, model business economics (fill rate, eCPM), and ensure privacy/compliance. Use analytics, experimentation, and strong product judgment to rebuild advertising for a next-generation TeamSnap platform.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the advertising product roadmap end to end, including ad format/placement strategy, serving infrastructure, targeting, measurement, and reporting.
  • •Design and launch native, integrated ad experiences in partnership with Product Design.
  • •Own the serving and targeting stack, including ad server implementation, trafficking, private marketplace deal setup, and first-party signal work.
  • •Build the measurement foundation (impression/viewability tracking, event instrumentation, third-party verification, advertiser reporting, and experimentation).
  • •Partner with Ad Sales and Revenue Operations to convert product capabilities into sellable inventory and package targeting taxonomy and rate card inputs.

Pay and Benefits

Salary: USD 180,000
Perks:Paid LeaveHealth InsuranceDentalVision401kLearning BudgetTravel AllowanceHome OfficeWellness Stipend

Key Requirements

  • •7-10 years in product management with meaningful time on the publisher/supply side of the ads ecosystem, building and monetizing ad inventory in a consumer product.
  • •Direct experience launching or scaling ad products in a consumer mobile app (iOS and Android), including SDK integration, ATT/IDFA, store policy, and release cycles.
  • •Hands-on technical fluency with publisher ad stack (Google Ad Manager or equivalent), trafficking, programmatic guaranteed and private marketplace deals, targeting, ad SDK integration, and VAST/video formats.
  • •Command of ad economics (fill rate, eCPM, RPM, sell-through, viewability, latency) with ability to model and defend assumptions.
  • •Experience working alongside ad sales and building packaging and standards that balance monetization with user experience.
Experience:7-10 yearsAdsPublisherProgrammaticMobile appsConsumer platformSports media
Skills:Product judgmentWork in ambiguityData-driven decision-makingStrong communicationCollaboration
Tech Stack:IOSAndroidAmplitudeSQLGoogle Ad ManagerSDK integrationATTIDFAVASTVideo formatsPrivate marketplaceProgrammatic guaranteedKey-value targetingAudience targetingCOPPA

Company Brief

TeamSnap
Provides a sports team management platform and mobile app that helps coaches, managers, and parents organize schedules, messaging, payments, and player availability for recreational and competitive youth and adult sports teams.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Headquarters: Boulder, United States
Founded: 2009
WebsiteLinkedIn