Senior User Acquisition Manager (Mobile App)

Ruby Labs
Latvia, Albania, North Macedonia, Slovakia, Croatia, Czech Republic, Slovenia, Bulgaria, Poland, Montenegro, Lithuania, Serbia, Georgia, EU, Romania, Turkey, Hungary, Greece
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 2+ yearsSkills: ["Analytical mindset","Structured problem-solving","Data-driven decision-making","Hypothesis testing","Creative brainstorming"]

Lead and scale mobile user acquisition by owning performance across the Google ecosystem, including Search, Demand Gen, and Display. Manage and optimize ad campaigns against KPIs such as ROAS, CPA, spend, and CTR, while making data-driven budget allocation decisions. Test and validate acquisition hypotheses across the funnel, research competitors’ strategies and creatives, and partner closely with the product team to continuously improve results.

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Ruby Labs
Ruby Labs
2 months ago

Senior User Acquisition Manager (Mobile App)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 23 minutes agoStatus: Closed

Job Summary

Lead and scale mobile user acquisition by owning performance across the Google ecosystem, including Search, Demand Gen, and Display. Manage and optimize ad campaigns against KPIs such as ROAS, CPA, spend, and CTR, while making data-driven budget allocation decisions. Test and validate acquisition hypotheses across the funnel, research competitors’ strategies and creatives, and partner closely with the product team to continuously improve results.
Location: Latvia, Albania, North Macedonia, Slovakia, Croatia, Czech Republic, Slovenia, Bulgaria, Poland, Montenegro, Lithuania, Serbia, Georgia, EU, Romania, Turkey, Hungary, Greece
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, and Display.
  • •Drive performance across key KPIs including ROAS, CPA, spend, and CTR.
  • •Own budgets and make data-driven budget allocation decisions.
  • •Develop and test hypotheses to improve user acquisition across the funnel.
  • •Research competitors’ acquisition strategies, creatives, and channels, and participate in creative brainstorming.

Pay and Benefits

Perks:Remote WorkPaid Leave

Key Requirements

  • •2+ years of experience in performance marketing/user acquisition on Google.
  • •Experience managing $500K+ monthly budgets.
  • •Strong knowledge of KPIs including CPM, CTR, CPC, CPA, ROAS, LTV, CAC, churn, and retention.
  • •Hands-on experience with web funnels and mobile acquisition strategies.
  • •Familiarity with analytics platforms like Mixpanel, Tableau, Omni, and AppsFlyer.
Experience:2+ yearsPerformance marketingUser acquisitionMobile acquisitionMobile apps
Skills:Analytical mindsetStructured problem-solvingData-driven decision-makingHypothesis testingCreative brainstorming
Languages:English
Tech Stack:Google SearchDemand GenDisplayGoogle UACMixpanelTableauOmniAppsFlyerMetaSnapTikTok

Company Brief

Ruby Labs
Builds custom software products, platforms, and digital solutions for businesses, focusing on modern web and mobile development, UX design, and engineering consultancy to accelerate product delivery and technical strategy.
Industry: Professional Services
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