Xero

1 month ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead the Canada go-to-market for Xero, shaping and executing multi-channel marketing campaigns aimed at small business customers and enterprise accounting partners. Own ABM and co-marketing programs, collaborate with sales, product marketing, and global teams, manage regional budget, and drive brand awareness, leads, and pipeline. Use Salesforce and marketing automation to measure and optimize performance in a hybrid Toronto-based role.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute annual and quarterly Canadian go-to-market plans, defining segmentation and core messaging for the market.
•Design and launch Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms.
•Partner with Product Marketing to bring features and value propositions to Canadian small businesses and advisors.
•Embed rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools.
•Balance long-term growth with short-term tactics, managing a dedicated regional budget and driving pipeline health.

Pay and Benefits

Salary: CAD 103,500 - 153,500 annually

Perks:Health InsuranceWellness StipendRetirement

Key Requirements

•Solid background in B2B marketing, specifically external partner or channel marketing within SaaS, technology, or fintech sectors.
•Proven track record designing and executing Account-Based Marketing strategies for large enterprise accounts.
•Experience running successful co-marketing and affiliate programmes from concept through to performance analysis.
•Familiarity with Salesforce and marketing automation platforms like SFMC or HubSpot, and analytics tools.
•Exceptional communication skills with comfort presenting to senior executives and aligning cross-functional teams.

Experience:SaaSFintechB2B marketing

Skills:CommunicationLeadershipCollaborationStrategic thinkingProblem-solving

Tech Stack:SalesforceSFMCHubSpotMarketing automationAnalytics

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

1 month ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute annual and quarterly Canadian go-to-market plans, defining segmentation and core messaging for the market.
•Design and launch Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms.
•Partner with Product Marketing to bring features and value propositions to Canadian small businesses and advisors.
•Embed rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools.
•Balance long-term growth with short-term tactics, managing a dedicated regional budget and driving pipeline health.

Pay and Benefits

Salary: CAD 103,500 - 153,500 annually

Perks:Health InsuranceWellness StipendRetirement

Key Requirements

•Solid background in B2B marketing, specifically external partner or channel marketing within SaaS, technology, or fintech sectors.
•Proven track record designing and executing Account-Based Marketing strategies for large enterprise accounts.
•Experience running successful co-marketing and affiliate programmes from concept through to performance analysis.
•Familiarity with Salesforce and marketing automation platforms like SFMC or HubSpot, and analytics tools.
•Exceptional communication skills with comfort presenting to senior executives and aligning cross-functional teams.

Experience:SaaSFintechB2B marketing

Skills:CommunicationLeadershipCollaborationStrategic thinkingProblem-solving

Tech Stack:SalesforceSFMCHubSpotMarketing automationAnalytics

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn