Director Digital Marketing

Beyond ONE
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8-12 yearsEducation: bachelorsSkills: ["Communication","Leadership","Stakeholder management"]

Lead the digital acquisition for Virgin Mobile Mexico, directing paid media, conversion optimization, and analytics to drive subscriber growth and revenue. Build and optimize multi-channel marketing funnels across web and app, collaborate with product, UX, and local/global stakeholders, and translate data into measurable growth while aligning with brand strategy in a fast-paced telco environment.

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Beyond ONE
Beyond ONE
5 months ago

Director Digital Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Closed

Job Summary

Lead the digital acquisition for Virgin Mobile Mexico, directing paid media, conversion optimization, and analytics to drive subscriber growth and revenue. Build and optimize multi-channel marketing funnels across web and app, collaborate with product, UX, and local/global stakeholders, and translate data into measurable growth while aligning with brand strategy in a fast-paced telco environment.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own digital acquisition strategy across paid media (Meta, Google, TikTok, programmatic) and across web and app channels.
  • •Drive subscriber growth, CAC optimization, and ROI improvements through data-driven marketing.
  • •Manage performance budgets with discipline on attribution and incrementality.
  • •Partner with product, commercial, and technology teams to enhance user journeys and ensure brand alignment.
  • •Translate data into actionable insights for growth and lead a high-performing digital marketing team.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree is a plus
  • •8–12 years of experience in digital marketing, with strong focus on performance marketing
  • •Proven track record of scaling digital acquisition and driving revenue growth in telecom, MVNO, e-commerce, or digital-first businesses
  • •Strong expertise in paid media platforms (Meta, Google, TikTok, programmatic) and analytics
  • •Fluent in Spanish and English
Experience:8-12 yearsTelecomDigital marketingE-commerce
Education:Bachelor's
Skills:CommunicationLeadershipStakeholder management
Languages:SpanishEnglish
Tech Stack:Google AnalyticsAppsFlyerAdjustCRMMetaGoogleTikTokProgrammatic

Company Brief

Beyond ONE
Provides Web3 services and solutions focused on decentralized identity, digital wallets, and blockchain-based asset management, enabling users and developers to interact with distributed ledger networks and manage credentials and tokens.
Industry: Blockchain & Web3
Website