Manager, Paid Acquisition

Stepful
New York
Workplace: HybridFull timeUSD 140,000 - 160,000 annuallyFunction: Solutions Engineering & Sales EngineeringSkills: ["Project management","Communication","Attention to detail","Analytical thinking","Data storytelling"]

Own end-to-end paid acquisition strategy across Meta, Google, YouTube, and emerging channels, driving continuous testing and optimization to hit CAC and ROI targets. Manage a Search agency, monitor performance daily, and diagnose fluctuations with a data-first approach. Partner with creative and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets. Lead weekly KPI reporting and translate insights into full-funnel growth experiments from NYC.

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FursaFursa
Stepful
Stepful
1 month ago

Manager, Paid Acquisition

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own end-to-end paid acquisition strategy across Meta, Google, YouTube, and emerging channels, driving continuous testing and optimization to hit CAC and ROI targets. Manage a Search agency, monitor performance daily, and diagnose fluctuations with a data-first approach. Partner with creative and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets. Lead weekly KPI reporting and translate insights into full-funnel growth experiments from NYC.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end paid media strategy across Meta, Google, and potential new channels from planning through scale
  • •Build and run a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages
  • •Manage and hold a Search agency accountable to performance goals and roadmap execution
  • •Monitor performance daily and optimize toward CAC and ROI while identifying new growth opportunities
  • •Lead weekly KPI reporting, surfacing trends and efficiencies, and share learnings across the team

Pay and Benefits

Salary: USD 140,000 - 160,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFsaHsaRemote WorkPaid Leave

Key Requirements

  • •4+ years scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets
  • •Track record improving efficient growth metrics like CAC, ROI, and LTV while scaling spend
  • •Strong project management skills to handle multiple initiatives simultaneously
  • •Comfort with tactical execution and strategic thinking—setting the plan and running it
  • •Experience managing external creative agencies and providing actionable feedback for iteration
Experience:D2CStartupPerformance marketingEdTechHealthcare
Skills:Project managementCommunicationAttention to detailAnalytical thinkingData storytelling
Tech Stack:MetaGoogleYouTubePaid socialPaid search

Company Brief

Stepful
Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.
Industry: Wellness & Preventive Health
Website