Stepful

2 days ago

Senior Manager, Paid Acquisition

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Own end-to-end paid acquisition strategy across Meta, Google, YouTube, and emerging channels, driving continuous testing and optimization to hit CAC and ROI targets. Manage a Search agency, monitor performance daily, and diagnose fluctuations with a data-first approach. Partner with creative and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets. Lead weekly KPI reporting and translate insights into full-funnel growth experiments from NYC.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Manager level

Key Responsibilities

•Own end-to-end paid media strategy across Meta, Google, and potential new channels from planning through scale
•Build and run a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages
•Manage and hold a Search agency accountable to performance goals and roadmap execution
•Monitor performance daily and optimize toward CAC and ROI while identifying new growth opportunities
•Lead weekly KPI reporting, surfacing trends and efficiencies, and share learnings across the team

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsaHsaRemote WorkPaid Leave

Key Requirements

•4+ years scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets
•Track record improving efficient growth metrics like CAC, ROI, and LTV while scaling spend
•Strong project management skills to handle multiple initiatives simultaneously
•Comfort with tactical execution and strategic thinking—setting the plan and running it
•Experience managing external creative agencies and providing actionable feedback for iteration

Experience:D2CStartupPerformance marketingEdTechHealthcare

Skills:Project managementCommunicationAttention to detailAnalytical thinkingData storytelling

Tech Stack:MetaGoogleYouTubePaid socialPaid search

Company Brief

Stepful

Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.

Industry: Wellness & Preventive Health

Website

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Stepful

2 days ago

Senior Manager, Paid Acquisition

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Manager level

Key Responsibilities

•Own end-to-end paid media strategy across Meta, Google, and potential new channels from planning through scale
•Build and run a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages
•Manage and hold a Search agency accountable to performance goals and roadmap execution
•Monitor performance daily and optimize toward CAC and ROI while identifying new growth opportunities
•Lead weekly KPI reporting, surfacing trends and efficiencies, and share learnings across the team

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsaHsaRemote WorkPaid Leave

Key Requirements

•4+ years scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets
•Track record improving efficient growth metrics like CAC, ROI, and LTV while scaling spend
•Strong project management skills to handle multiple initiatives simultaneously
•Comfort with tactical execution and strategic thinking—setting the plan and running it
•Experience managing external creative agencies and providing actionable feedback for iteration

Experience:D2CStartupPerformance marketingEdTechHealthcare

Skills:Project managementCommunicationAttention to detailAnalytical thinkingData storytelling

Tech Stack:MetaGoogleYouTubePaid socialPaid search

Company Brief

Stepful

Industry: Wellness & Preventive Health

Website