Social Media Marketing Manager

Freshworks
San Mateo
Workplace: HybridFull timeUSD 145,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Writing","Storytelling","Communication","Strategic thinking","Mentorship"]

Lead Freshworks’ organic social presence by owning social strategy, editorial calendar, and day-to-day execution across LinkedIn, X, Instagram, YouTube, and emerging platforms. Partner with brand, content, product marketing, and demand gen to turn product news, brand moments, and customer stories into high-performing posts, threads, and videos. Build measurement frameworks tied to engagement and downstream brand/pipeline impact, advise executives, and mentor junior team members and contractors.

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Freshworks
Freshworks
20 hours ago

Social Media Marketing Manager

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead Freshworks’ organic social presence by owning social strategy, editorial calendar, and day-to-day execution across LinkedIn, X, Instagram, YouTube, and emerging platforms. Partner with brand, content, product marketing, and demand gen to turn product news, brand moments, and customer stories into high-performing posts, threads, and videos. Build measurement frameworks tied to engagement and downstream brand/pipeline impact, advise executives, and mentor junior team members and contractors.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and evolve Freshworks’ social media strategy across LinkedIn, X, Instagram, YouTube, and emerging platforms, representing social strategy in planning conversations.
  • •Build and manage the editorial content calendar and coordinate social execution around product launches, campaigns, events, and executive communications.
  • •Create, write, and produce on-brand social content (thought leadership, product moments, culture/community posts) and manage day-to-day publishing.
  • •Manage community engagement and social listening across corporate channels.
  • •Track and report social performance metrics, build measurement frameworks tied to business outcomes, and stay ahead of platform trends and algorithm changes.

Pay and Benefits

Salary: USD 145,000 - 180,000 annually

Key Requirements

  • •7+ years of experience in social media management or social marketing, ideally with B2B SaaS or technology experience.
  • •Proven track record building and executing social strategies that drive engagement, community growth, and measurable business impact with autonomy.
  • •Strong writing and storytelling skills to make complex products clear, human, and compelling in short-form content.
  • •Hands-on experience managing content calendars, publishing tools, and social analytics platforms.
  • •Experience partnering cross-functionally (brand, content, design, product marketing) and advising senior leaders (VP+), with experience mentoring or managing junior team members, contractors, or agency partners.
Experience:7+ yearsB2B SaaSTechnologySaaS
Skills:WritingStorytellingCommunicationStrategic thinkingMentorship
Languages:English
Tech Stack:LinkedInXInstagramYouTubeSprout Social

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor