Brand Manager (Outdoor Living Products) (Atlanta, GA, US, 30346)

Crh
Atlanta
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical problem-solving","Organizational skills","Collaboration"]

Lead brand strategy and brand architecture for select outdoor living brands, ensuring consistent expression across touchpoints. Develop and execute marketing plans, go-to-market strategies, and integrated campaigns across digital, social, print, and experiential channels. Conduct market research and competitive analysis to shape brand positioning, value propositions, and product innovation guidance—focused on concrete and masonry applications. Manage budgets and present results to leadership while partnering closely with sales, product, and communications.

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Crh
Crh
2 months ago

Brand Manager (Outdoor Living Products) (Atlanta, GA, US, 30346)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead brand strategy and brand architecture for select outdoor living brands, ensuring consistent expression across touchpoints. Develop and execute marketing plans, go-to-market strategies, and integrated campaigns across digital, social, print, and experiential channels. Conduct market research and competitive analysis to shape brand positioning, value propositions, and product innovation guidance—focused on concrete and masonry applications. Manage budgets and present results to leadership while partnering closely with sales, product, and communications.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead brand architecture and maintain brand guidelines (style guides, messaging frameworks, creative standards) across touchpoints.
  • •Develop and execute brand marketing strategies to grow business and brand equity across the outdoor living portfolio.
  • •Conduct market research and competitive analysis to identify trends, consumer behavior, and opportunities for concrete and masonry applications.
  • •Set brand positioning, target audience, and value proposition; translate insights into actionable product strategy recommendations.
  • •Plan, launch, and measure integrated go-to-market campaigns across digital, social, print, and experiential channels; manage marketing budgets and projects.
Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceDentalDisabilityRetirement SavingsWellness Stipend

Key Requirements

  • •5+ years in marketing, branding, product strategy, or other go-to-market strategy roles.
  • •Bachelor’s degree (or equivalent experience) in marketing, communication, business, or related field.
  • •Experience in building materials, construction, or related industries (preferred).
  • •Strong analytical skills building financial models and analyzing business cases (market sizing, offerings, P&L impact).
  • •Ability to communicate effectively and collaborate in a complex, matrixed environment.
Experience:5+ yearsOutdoor livingBuilding materialsConstructionConcreteMasonry
Education:Bachelor's
Skills:CommunicationPresentationAnalytical problem-solvingOrganizational skillsCollaboration

Company Brief

Crh
Global building materials business supplying aggregates, cement, asphalt, ready-mixed concrete, and construction products and services to the construction industry across Europe, North America and other markets.
Industry: Building Materials
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1970
WebsiteLinkedIn