Manager, Data Analytics, Performance Creative

Lead a global creative performance learning agenda and partner with Media Analytics, Media, and Creative Strategy to plan and execute experimentation across paid and consideration channels. Architect incrementality and measurement frameworks using causal inference and modern statistical modeling, including “Creative Composite Score.” Build a structured creative metadata taxonomy, integrate AI/predictive approaches, and translate platform dynamics from Meta, TikTok, Google/YouTube, and Pinterest into actionable creative briefs and decision-ready reporting.