Manager, Brand & Lifecycle Marketing

AutoTrader.com
United States
Workplace: HybridFull timeUSD 101,500 - 169,100 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Strategic planning","Project management","Budget management","Communication","Collaboration"]

Own end-to-end brand media and lifecycle reengagement programs to bring customers back and maximize lifetime value. Plan and execute multi-channel strategies across traditional and digital channels, coordinating with agencies, creative, MarTech, analytics, and performance media teams. Build segmentation and testing strategies, manage budgets and KPIs, and use CRM capabilities (email, SMS, push) and marketing automation to personalize and optimize customer journey touchpoints.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
AutoTrader.com
AutoTrader.com
1 month ago

Manager, Brand & Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own end-to-end brand media and lifecycle reengagement programs to bring customers back and maximize lifetime value. Plan and execute multi-channel strategies across traditional and digital channels, coordinating with agencies, creative, MarTech, analytics, and performance media teams. Build segmentation and testing strategies, manage budgets and KPIs, and use CRM capabilities (email, SMS, push) and marketing automation to personalize and optimize customer journey touchpoints.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute multi-channel brand media strategies and coordinate cross-channel customer reengagement programs across email, digital retargeting, push, SMS, and other touchpoints.
  • •Partner with brand media agencies on media planning and buying; manage brand media budgets, pacing, and performance tracking against KPIs.
  • •Develop customer segmentation and targeting strategies based on behavior, inactivity, and engagement history to drive effective reengagement.
  • •Design and run testing strategies to optimize messaging, timing, frequency, channel mix, and media/reengagement efficiency.
  • •Collaborate with creative, MarTech, analytics, and performance media teams to implement customer journeys and identify churn/disengagement signals for preventative reengagement.
Travel: Medium travel

Pay and Benefits

Salary: USD 101,500 - 169,100 annually
Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

  • •Bachelor’s degree in a related discipline and 6 years of marketing experience across brand media planning and customer lifecycle/reengagement marketing (or an equivalent combination such as a master’s and 4 years).
  • •CRM experience across email, SMS, and push.
  • •Proven experience executing brand media campaigns across traditional and digital channels.
  • •Strong background in lifecycle marketing, customer retention, and reengagement/win-back strategies.
  • •Experience with marketing automation platforms and multi-channel campaign orchestration; ability to manage budgets, agencies, and projects across channels.
Experience:6+ yearsAutomotiveE-commerce
Education:Bachelor's in related discipline
Skills:Strategic planningProject managementBudget managementCommunicationCollaboration
Tech Stack:CRMEmailSMSPushMarketing automationDigital retargetingPaid social

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com
Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Atlanta, United States
Founded: 1997
WebsiteLinkedIn