Manager, Brand & Lifecycle Marketing
AutoTrader.com
Atlanta
Workplace: HybridFull timeUSD 101,500 - 169,100 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Strategic planning","Project management","Budget management","Communication","Collaboration"]Own end-to-end brand media and lifecycle reengagement programs to bring customers back and maximize lifetime value. Plan and execute multi-channel strategies across traditional and digital channels, coordinating with agencies, creative, MarTech, analytics, and performance media teams. Build segmentation and testing strategies, manage budgets and KPIs, and use CRM capabilities (email, SMS, push) and marketing automation to personalize and optimize customer journey touchpoints.
