CRM Manager

Wise
Singapore
Workplace: OnsiteFull timeSGD 7,100 - 8,800 monthlyFunction: Marketing & GrowthSkills: ["Communication","Customer-first mindset","Cross-functional collaboration","Ownership","Analytical thinking"]

Own and execute Wise’s APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives. Lead cross-functional planning and delivery of lifecycle communications across email, push notifications, and in-app messages, using data to optimize performance and conversion. Manage customer database health, deliverability, reporting, localization processes, and an A/B testing plan, while ensuring CRM best practices and compliance across APAC.

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FursaFursa
Wise
Wise
2 days ago

CRM Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live
Reposted: similar role first listed 2 days ago

Job Summary

Own and execute Wise’s APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives. Lead cross-functional planning and delivery of lifecycle communications across email, push notifications, and in-app messages, using data to optimize performance and conversion. Manage customer database health, deliverability, reporting, localization processes, and an A/B testing plan, while ensuring CRM best practices and compliance across APAC.
Location: Singapore
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and manage the APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • •Collaborate with Product, Marketing, Creative, Engineering, and Analytics to align and execute lifecycle communications across channels.
  • •Use data-driven insights to segment business customers and tailor communications and offerings to each segment.
  • •Design and optimize lifecycle strategies to drive long-term engagement and loyalty; analyze campaign performance and conversion opportunities.
  • •Manage email calendar, deliverability, monthly reporting, database health, localization, A/B testing, and CRM best-practice compliance.
Travel: Low travel

Pay and Benefits

Salary: SGD 7,100 - 8,800 monthly
Equity and Bonus:Equity

Key Requirements

  • •Mid-level experience in a B2C CRM role focused on segmentation, lifecycle management, and stakeholder engagement.
  • •Strong track record delivering end-to-end, cross-channel lifecycle communications (email, push, in-app messages).
  • •Experience planning, developing, and executing large-scale lifecycle campaigns with strong customer-first thinking.
  • •Analytical mindset and ability to use data to improve campaign performance and engagement/conversion rates.
  • •Bonus: Liquid and SQL experience, and familiarity with Braze.
Experience:B2C CRMHigh growth
Skills:CommunicationCustomer-first mindsetCross-functional collaborationOwnershipAnalytical thinking
Languages:English
Tech Stack:LiquidSQLBrazeEmailPush notificationsIn-app messagesHTMLCSSLookerLightDashMixPanelA/B testing

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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